Navigation Links
Effective Social Media Marketing Strategies for Pharmaceutical Market (2010 - 2015): MarketsandMarkets

DALLAS, June 17, 2010 /PRNewswire/ -- The Pharmaceutical practice at MarketsandMarkets is pleased to announce a new report titled Effective Social Media Marketing Strategies for Pharmaceutical Market (2010 - 2015).

Browse in-depth TOC on Effective Social Media Marketing Strategies for Pharmaceutical Market (2010 - 2015)

Early buyers will receive 10% customization of reports

Increasing number of web users' world wide (1.8 billion), development and popularity of web based community sites (Twitter, Facebook), tools and information centers (branded & unbranded sponsored communities) are changing approach towards Pharma and healthcare marketing and information sharing. In pharma industry social media has emerged as an effective tool for marketing, consumer engagement, monitoring & analyzing user generated content and building & changing brand perception. Social media is emerging as a strategic shift in organizations communication and operation model. Top pharmaceutical market players have started integrating social media in to their marketing mix. The effective social media marketing strategies that can help generate business exposure, market research data, relationship building and thus can prove as an important initiative to boom sales and overall business in the long term.

    Table of Contents

    1. Introduction
    1.1. Key Take Away
    1.2. Report Description
    1.3. Stakeholders
    1.4. Research Methodology

    2. Summary

    3. Market Overview
    3.1. Emerging Role of Internet in healthcare
    3.1.1. Web 1 tools to Web 2 tools
    3.1.2. Social Media Evolution
    3.1.3. Conventional Media vs. Social Media
    3.2. Social Media and New Technologies
    3.3. Social media as a strategic shift in communication choices
    3.4. ROI Analysis of using Social Media

    4. Key Social Media (SM) Tools
    4.1. Types of social media platforms
    4.1.1. Twitter
    4.1.2. Facebook
    4.1.3. You tube
    4.1.4. Blogs
    4.1.5. Brand sponsored communities
    4.1.6. Forums
    4.1.7. Podcasts
    4.1.8. Others
    4.2. Comparative study

    5. Effective Social Media Strategies / Tactics
    5.1. Determine the right social media mix
    5.1.1. Identify the social platform based on the target audience and
    5.1.2. Use multiple tools
    5.2. Enlarge the targeted segment
    5.2.1. Reach the right people both in small and large social platforms
    5.2.2. Generate more traffic to social platform
    5.2.3. Trigger the conversation to analyze the business opportunity
    5.3. Integrate the consumer in to business
    5.3.1. Involvement in product testing
    5.3.2. Effective Listening and Monitoring of Online Social Media
    5.3.3. Respond to consumers needs and preferences
    5.4. Building & Engaging Consumer Communities
    5.4.1. Create the collaborative tools such as forums, online surveys for
    the consumers
    5.4.2. Disclose the identity to gain trust
    5.4.3. Responding quickly to criticism and answer the comments
    5.5. Build and Change brand perception when required
    5.5.1. Replay offline campaigns on the social platforms
    5.5.2. Announce the upcoming events and trigger the conversations
    5.5.3. Engage users to buzz
    5.5.4. Online Video distribution related to the product description
    5.5.5. Build trust with consumers before providing influential
    5.6. Polices related to communication on social platform
    5.6.1. Determine the speakers communicating on the social platforms on
           the behalf of product and service provider
    5.6.2. Post the relevant content at the right time
    5.6.3. Balance engaging communication vs. advertising communication

    6. Benefits and Risk Analysis of Social Media in Healthcare Industry
    6.1. Benefit Analysis
    6.1.1. Marketing and Sales SEO/SEMC vs. Social Media Conventional Marketing vs. Social Media Business exposure and generation
    6.1.2. Consumer Relationship Management Consumer Communication Public Relations Consumer feedback and satisfaction
    6.1.3. Recruitment
    6.1.4. Clinical Trials
    6.1.5. Treatment and Rx Decisions
    6.1.6. Enhancing Health Awareness
    6.2. Risk Analysis
    6.2.1. Intellectual Property Concerns
    6.2.2. Privacy and Security Issues
    6.2.3. Accountability
    6.2.4. Content Validation
    6.2.5. Regulatory and legal risk management
    6.2.6. Criticism Management

    7. Impact Analysis of Social Media on Healthcare Stakeholders
    7.1. Stakeholder analysis
    7.1.1. Pharmaceutical Companies
    7.1.2. Biotech Companies
    7.1.3. Life Sciences Companies
    7.1.4. Health Insurance Providers
    7.1.5. Health related Government bodies
    7.1.6. Hospitals
    7.1.7. Health professionals
    7.1.8. Patients/Consumers/Consumers
    7.2. Effective strategies for different stakeholders

    8. Geographical Analysis of use Social Media in Healthcare Industry
    8.1. US
    8.1.1. Total Internet Connections and users
    8.1.2. Social Platform traffic
    8.1.3. Infrastructure development
    8.1.4. Regulatory environment
    8.2. Europe
    8.2.1. Total Internet Connections and users
    8.2.2. Social Platform traffic
    8.2.3. Infrastructure development
    8.2.4. Regulatory environment
    8.3. Asia
    8.3.1. Total Internet Connections and users
    8.3.2. Social Platform traffic
    8.3.3. Infrastructure development
    8.3.4. Regulatory environment

    9. Future Impact of Social media on healthcare/pharmaceutical industry
    9.1. Increase in social engagement of healthcare professionals and
         companies with the consumers
    9.2. Consumer engagement in business development
    9.3. Reinvention of marketing and sales strategies
    9.4. Innovation in products and services
    9.5. Dwindling sales force
    9.6. Enhance business operational efficiencies

    10. Case Studies
    10.1. J&J
    10.2. GSK
    10.3. Bayer
    10.4. Sanofi-Aventis
    10.5. Novartis
    10.6. Astra-Zeneca US
    10.7. BMS
    10.8. Roche
    10.9. Pfizer
    10.10. Boehringer Ingelheim
    10.11. Merck
    10.12. UCB
    10.13. Novo Nordisk
    10.14. Life Technologies
    10.15. R&D Systems
    10.16. FDA
    10.17. CDC
    10.18. Kaiser Permanente

    11. Company profiles of key market players in social media
    11.1. Siren Interactive
    11.2. Saatchi and Saatchi Wellness
    11.3. Transmission Content + Creative
    11.4. Intouch Solutions Inc.
    11.5. Fleishman-Hillard Digital
    11.6. Others

About MarketsandMarkets

MarketsandMarkets (M&M) is a global market research and consulting company based in the U.S. We publish strategically analyzed market research reports and serve as a business intelligence partner to Fortune 500 companies across the world. MarketsandMarkets also provides multi-client reports, company profiles, databases, and custom research services.

M&M covers thirteen industry verticals, including advanced materials, automotive and transportation, banking and financial services, biotechnology, chemicals, consumer goods energy and power, food and beverages, industrial automation, medical devices, pharmaceuticals, semiconductor and electronics, and telecommunications and IT.

We at MarketsandMarkets are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository. To know more about us and our reports, please visit our website

    Ms. Sunita
    7557 Rambler road,
    Suite 727, Dallas, TX 75231
    Tel: +1-888-989-8004

SOURCE MarketsandMarkets
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Healthy Advice™ Networks Physicians Participate in Panel at Sales Force Effectiveness Conference
2. Research Evaluating Effectiveness of Behavioral Counseling and Varenicline for Smoking Cessation Featured in the American Journal of Preventive Medicine
3. New Data Reinforces the Proven Safety and Effectiveness of the BIRMINGHAM HIP Resurfacing System
4. Effective Market Research Critical to Success in Managed Markets
5. ADVENTRX Reverse Split Effective; Trading on Adjusted Basis Begins Today
6. Usability Sciences Corporation Launches WebIQ Pharma - An Intelligent Survey Tool That Allows Pharma Sites to Measure and Improve Website Effectiveness
7. Home Medical Equipment Providers and Lawmakers Discuss Cost-Effective Role of Homecare During Washington Meeting
8. New Publication Highlights 2-Year Durability and Effectiveness of Macroplastique(R)
9. FamilyCord Unveils Safer and More Effective Cord Blood Collection Kit
10. Physicians Foundation Warns of Potential Impact From New Medicare Cuts Effective Today
11. American Stroke Association Late-Breaking Science Report: New Drug as Effective as Warfarin in Preventing Strokes in Atrial Fibrillation Patients With Prior Stroke or TIA
Post Your Comments:
(Date:11/25/2015)... 25, 2015 AAIPharma Services Corp./Cambridge Major ... at least $15.8  Million to expand its laboratories ... . The expansion will provide additional office ... growing demands of the pharmaceutical and biotechnology markets. ... will provide up to 40,000 square feet of ...
(Date:11/25/2015)... 25, 2015  Henry Schein, Inc., the world,s largest ... dental, medical and animal health practitioners, will unveil at ... Henry Schein ConnectDental® Pavilion , which brings together for ... solutions designed to help any practice or laboratory enter ... for a schedule of experts appearing at the Pavilion. ...
(Date:11/25/2015)... , Nov. 25, 2015  Trovagene, Inc. (NASDAQ: ... announced that Chief Executive Officer Antonius Schuh, Ph.D., is ... th Annual Piper Jaffray Healthcare Conference. ... New York Palace Hotel in New York ... p.m. EST. Mr. Schuh will be available for one-on-one ...
Breaking Medicine Technology:
(Date:11/27/2015)... ... November 27, 2015 , ... According to an ... changing the way that they are handling security in light of the recent terrorist ... presence in an attempt to stop an attack from reaching U.S. soil. Especially around ...
(Date:11/27/2015)... ... November 27, 2015 , ... A team of Swiss doctors has released ... Surviving Mesothelioma has just posted the findings on the website. Click here to ... cases of 136 mesothelioma patients who were treated with chemotherapy followed by EPP surgery. ...
(Date:11/27/2015)... (PRWEB) , ... November 27, 2015 , ... ... filthy the toilets were," said an inventor from Hillside, N.J. "Many people catch ... seat cover so that individuals will always be protected from germs." , He ...
(Date:11/27/2015)... ... November 27, 2015 , ... The ... of USA Today in Atlanta, Dallas, New York, Minneapolis, South Florida, with a ... component is distributed nationally, through a vast social media strategy and across a ...
(Date:11/27/2015)... ANGELES, CA (PRWEB) , ... November 27, 2015 , ... MPWH, the No.1 Herpes-only dating ... of 30 (see Table 1-1 ). More than 3.7 billion people under the ... virus type 1 (HSV-1), according to WHO's first global estimates of HSV-1 infection . ...
Breaking Medicine News(10 mins):