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Effective Market Research Training and Development Programs Set the Stage for Global Organizational Success

CHAPEL HILL, N.C., Aug. 3, 2012 /PRNewswire/ -- Market Research organizations increasingly serve expanded global regions, supporting complex product portfolios with brands spread across lifecycle stages in diverse country marketplaces. In this environment, Market Research leaders find themselves challenged to efficiently and effectively train, educate and develop skilled Market Research professionals who can serve and inform the global enterprise.

To help Market Research executives identify effective training strategies to arm their staff with enriched qualitative and technical skills, leading research and consulting firm Best Practices, LLC conducted a cross-industry study regarding current Market Research training and development practices. This new study provides benchmarks on market research training budgets, staffing, program focus, program venues and program effectiveness.

"From Classroom to Boardroom: Training can Propel Market Researchers from Order-Takers to Trusted Business Advisors" is a 82-page report that will help Market Research leaders determine if they are investing the right level of resources and developing the appropriate skill sets to create the high performing market researchers they need.

This cross-industry benchmarking study probed critical experiences, winning strategies and important resource trends regarding how best to develop and deploy Market Research training and development programs in today's increasingly complex global marketplace.

Key topics of the report include:

  • Market research training resources & ratios
  • Market research skills training
  • Market research training operations & effectiveness
  • Global market research training
  • Executive quotes around market research training and internal relationships
  • Key pitfalls that hinder the development of market researchers in global marketplace
  • Critical lessons learned from market research professionals
  • Best Practices around training and development of market research professionals

Research findings provide industry metrics that can serve as a reference point for Market Research leaders in future budgeting and strategic planning.

As part of this research project, Best Practices, LLC engaged 41 Market Research & Training leaders at 35 companies through a benchmarking survey instrument. In addition, research analysts conducted deep-dive executive interviews with six selected respondents to collect qualitative data and insights.

To access the full report or to download a complimentary summary containing insights found in this report, click on the following link:

For more information on this study or other recent primary research studies, contact us at 919.403.0251 or at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

SOURCE Best Practices, LLC
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