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Effective Market Research Critical to Success in Managed Markets
Date:4/27/2010

CHAPEL HILL, N.C., April 27 /PRNewswire/ -- When operating effectively, the market research function delivers actionable insights into the managed markets sector. That's no small feat as there can be no marketplace success without winning the support of the commercial and government payers in the highly-influential managed markets sector.

"Managed Markets Market Research: Effective Structures & Activities for Gaining Maximum Payer Access & Insights" is a new data-rich study recently published by Best Practices, LLC. The report examines issues around the structure, staffing and activities of the market research function serving the managed markets group. To download a complimentary report summary, go to http://www3.best-in-class.com/rr996.htm.

The 60-page study confirms that payer advisory boards can be highly effective for gathering Managed Markets insights, but organizations need to use innovative strategies to overcome some inherent limitations.

Advisory Board Limitations:

  • The same few people frequently serve on the boards
  • There is insufficient diversity among board members
  • Some important payers strictly prohibit participation

One strategy is to target a wider range of people within a payer company,
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SOURCE Best Practices, LLC
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