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Effective Communications Programs Build Corporate Reputation and Reduce Risk

CHAPEL HILL, N.C., June 13, 2011 /PRNewswire/ -- An organization's commitment to excellent and transparent external communication keeps stakeholders informed about a company's vision, commitment, progress and areas of improvement. However, finding the best approach to integrate wide range of scattered activities of the function can be very challenging especially in a continuously changing business environment.

According to the Best Practices, LLC, study, External Communications Excellence: Optimizing Group Structure and Resources (click link to download complimentary research excerpt), communication needs to expand beyond a tactical role. Organizations must strategically align external and internal communication to business goals, to build corporate reputation and avoid risks.

Interviews and key insights in this study are drawn from leaders at 28 different companies, including Alcon, Amgen, Baxter, CraftBilt, Grace, Metlife and Vertex. This Best Practices, LLC benchmarking study examines current trends in external communications with respect to its structural models, staffing and investment levels.

The full 75-page report contains more than 150 metrics and scores of narratives that companies can use to compare their current structure and resources with that of leading companies. Key topics of this primary research include:

  • External communications group structures: Key trends & drivers of sub-group evolution
  • Internal and external communications group models and structures
  • External communications group resource benchmarks: Key staffing and investment trend

To learn more about the study, download a complimentary summary at

For more information, contact Cameron Tew, Executive Director of Research and Publishing at Best Practices, LLC at (919) 767-9246 or

BEST PRACTICES, LLC conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. Best Practices, LLC has been a leader in pharmaceutical research and consulting for more than 19 years; our clients include 48 out of the top 50 pharmaceutical companies.

SOURCE Best Practices, LLC
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