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Education Tactics for Thought Leaders, Physicians, Patients and Payers to Support Successful Oncology Product Launches
Date:7/23/2010

ing, GlaxoSmithKline, Novartis, Novo Nordisk, Genentech, Roche, AstraZeneca, Lilly, Abbott and Bayer. Additionally, the research reflects on nine deep-dive interviews with selected participants.

Some of the Key Metrics of this report include:

  • Three most important education activities for Thought Leaders
  • Number of Thought Leaders targeted during Phase III to Launch period
  • Number of MSLs assigned during Phase III to Launch period
  • Timing of Education Activities for Payers and Government Entities
  • Top Five Education Activities for Payers and Government Entities
  • Appropriate time to start each activity for educating patients and advocacy groups
  • Top five most important activities for educating Oncology patients and advocacy groups
  • Effectiveness ratings given to different calls-to-action leading patients to Web sites
  • Percentage of resources to be invested ideally in different educational categories

Executives and managers involved in market education efforts for new oncology products can use this research to compare their market education tactics and strategies with those of leading organizations.

Download a complimentary report summary, including sample best practices drawn from extensive primary research with executives at leading companies at: http://www3.best-in-class.com/rr1014.htm.

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