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Educating Key Stakeholders to Support a Successful Pharmaceutical Product Launch

CHAPEL HILL, N.C., June 10, 2011 /PRNewswire/ -- Educating the critical players in the pharmaceutical marketplace - KOLs, physicians, patients and payers - has always been considered a key component of a successful product launch. And as the impact of sales reps has diminished, education efforts have taken on new importance among the many factors influencing a product launch.

Facing a competitive environment, organizations with new products are scrutinizing their strategies and tactics to support market education. To give launch leaders a framework for effectively shaping the marketplace, Best Practices, LLC has published a new report that outlines the tactics and strategies for educating the critical four groups that can make or break a new product launch.

The report, Educating KOLs, Physicians, Patients and Payers to Support Successful Product Launches, contains a plethora of benchmark metrics on the most effective physician, payer and patient education practices conducted from clinical development through launch. The 139-page report contains almost 500 metrics to help inform launch leaders on the most effective type and timing of market education practices during the full development cycle.

The research project attracted 34 executives and managers from 26 leading pharmaceutical, biotech and medical device companies including 12 of the Top 20 pharma companies. Additionally, the research reflects on nine deep-dive interviews with selected participants.

Key Topics of this report include:

  • Identification of Key Education Tactics for Thought Leaders, Physicians, Patients, and Payers
  • Identification of Key Timing for Educational Activities for KOLs, Physicians, Patients and Payers
  • Assessment of Key Market Education Practices, including Thought Leader Activities, CME, Scientific Publication Strategy and Tactics, Patients and Patient Advocacy Education, Clinical Trials & Payer Education
  • Description of Critical Market Education Pitfalls and Future Trends

Executives and managers involved in market education efforts for new products can use this research to compare their market education tactics and strategies with those of leading organizations.

Download a complimentary report summary, including sample best practices drawn from extensive primary research with executives at leading companies at:


Best Practices, LLC serves 48 of the world's 50 top pharmaceutical companies. For 17 years, we have conducted work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

SOURCE Best Practices, LLC
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