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Educating Key Stakeholders to Support a Successful Pharmaceutical Product Launch
Date:6/10/2011

CHAPEL HILL, N.C., June 10, 2011 /PRNewswire/ -- Educating the critical players in the pharmaceutical marketplace - KOLs, physicians, patients and payers - has always been considered a key component of a successful product launch. And as the impact of sales reps has diminished, education efforts have taken on new importance among the many factors influencing a product launch.

Facing a competitive environment, organizations with new products are scrutinizing their strategies and tactics to support market education. To give launch leaders a framework for effectively shaping the marketplace, Best Practices, LLC has published a new report that outlines the tactics and strategies for educating the critical four groups that can make or break a new product launch.

The report, Educating KOLs, Physicians, Patients and Payers to Support Successful Product Launches, contains a plethora of benchmark metrics on the most effective physician, payer and patient education practices conducted from clinical development through launch. The 139-page report contains almost 500 metrics to help inform launch leaders on the most effective type and timing of market education practices during the full development cycle.

The research project attracted 34 executives and managers from 26 leading pharmaceutical, biotech and medical device companies including 12 of the Top 20 pharma companies. Additionally, the research reflects on nine deep-dive interviews with selected participants.

Key Topics of this report include:

  • Identification of Key Education Tactics for Thought Leaders, Physicians, Patients, and Payers
  • Identification of Key Timing for Educational Activities for KOLs, Physicians, Patients and Payers
  • Assessment of Key Market Education Practices, including Thought Leader Activities, CME, Scientific Publication Strategy and Tactics, Patients and Patie
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SOURCE Best Practices, LLC
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