Navigation Links
Early Stage Commercialization: Keys to Successful New Product Launch
Date:7/7/2011

CHAPEL HILL, N.C., July 7, 2011 /PRNewswire/ -- Expensive drug development processes, rising competition and evolving market needs are leading biopharmaceutical companies into implementing commercialization strategies earlier and earlier into the new product development process. In fact, Best Practices, LLC, study, Pharmaceutical New Product Commercialization: Preparing for Market Success (click link to download complimentary research excerpt), reveals that 61% of benchmarked companies begin early stage commercialization activities in at least one functional area during the pre-clinical phase.

The report also shares the insights on why the work done through early stage commercialization group is invaluable and how other biopharmaceutical companies' Early Stage Commercialization functions are structured, how leaders of these groups manage their functions, and for what activities and role Early-Stage Commercialization leaders have responsibility.

Interviews and key insights in this study are drawn from leaders at 20 different biopharmaceutical companies, including Abbott, Amgen, Bayer, Eli Lilly, GlaxoSmithKline, Novartis and Shire. This Best Practices, LLC benchmarking study identifies winning strategies, structures, and best practices in early-stage product commercialization and portfolio management.

The full 85-page report contains more than 75 metrics and scores of narratives that companies can use to improve early-stage decision making and enhance product design to gain an overall competitive advantage in the marketplace. Key topics of this primary research include:

  • Optimizing the value of assets
  • Driving alignment of product development with unmet patient needs
  • Identifying commercial viability of drug candidates and helping to redirect funding from projects with lower potential to those with higher potential for success
  • Focusing all parties on areas expected to have the greatest return on investment
  • Enabling project prioritization
  • Facilitating collaboration between commercial and clinical development staff
  • Informing internal and external investment decisions
  • Continuously monitoring and communicating changes in the market that affect product potential
  • Paving the way for successful product launch

To learn more about the study, download a complimentary summary at http://www.best-in-class.com/rr1057.htm

For more information, contact Cameron Tew, Executive Director of Research and Publishing at Best Practices, LLC at (919) 767-9246 or ctew@best-in-class.com.

BEST PRACTICES, LLC conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. Best Practices, LLC has been a leader in pharmaceutical research and consulting for more than 17 years; our clients include 48 out of the top 50 pharmaceutical companies.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. First Reportable Data of EarlyCDT™-Lung Use in Clinical Practice Presented at IASLC World Conference on Lung Cancer
2. CT Scans Unleash a Breakthrough in Catching Early Stage Lung Cancer
3. Micell Technologies Announces Reduced Clinical Trial Sample Size for MiStent® Drug-Eluting Coronary Stent Based on Early Clinical Data
4. Renowned Experts to Share Early Insights Into Why Bariatric Surgery Improves Type 2 Diabetes for Many Patients
5. Jubilant and AstraZeneca Announce Successful Delivery of Early Milestones in Drug Discovery
6. PRA Early Phase Leaders to Speak at Bioanalysis Forum
7. FDA Issues Draft Guidance for Early Version of an Artificial Pancreas System
8. Kendle Appoints Pierre Geoffroy, MD, CM, MSc, FCFP Vice President, Early Stage
9. MD Anderson and Biocept Scientists to Present Poster at ASCO on Disseminated Tumor Cells (DTCs) in Bone Marrow and Circulating Tumor Cells (CTCs) in Blood in Early Stage Breast Cancer Patients
10. Robotic Prostatectomy Expert Dr. David Samadi on a High Impact Study Advocating Aggressive Early-Stage Prostate Cancer Treatment
11. Abstracts Reporting EarlyCDT™-Lung Demonstrate Diagnostic and Economic Benefits of Immuno-biomarkers in Early Detection of Solid Tumor Lung Cancers
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:12/6/2016)... , Dec. 6, 2016  "Blood Tests replace ... announced ....." The Diagnostic, Monitoring and Screening ... cancer diagnostics is occurring using in vitro blood ... company with impressive backing, has announced a single ... is moving faster than the market. New technology ...
(Date:12/6/2016)... , Dec. 6, 2016 Diabetes & ... The diabetes and obesity disease cluster is currently dominated ... and type 2 diabetes mellitus (T2DM), and the majority ... quality of products, is attributable to these indications. While ... large market presence, there are a large number of ...
(Date:12/6/2016)... 2016 Anaplastic Oligoastrocytoma - Pipeline Review, ... latest Pharmaceutical and Healthcare disease pipeline guide Anaplastic ... overview of the Anaplastic Oligoastrocytoma (Oncology) pipeline landscape. ... forms when two types of cells in the ... number to form a mass. These brain cells ...
Breaking Medicine Technology:
(Date:12/7/2016)... ... December 07, 2016 , ... Levels of a protein in the blood associated ... appearing online in the journal Radiology. , Heart disease and brain disease exact a ... the rapidly aging population. Damage to both organs often occurs at a subclinical stage, ...
(Date:12/7/2016)... ... December 07, 2016 , ... The Cliff Hart Agencies, ... South Lyon, Dewitt, Williamston, East Lansing, Ann Arbor, and Farmington Hills, is announcing ... a brain tumor. , Jason Bauer and his family are longtime members of ...
(Date:12/7/2016)... ... December 07, 2016 , ... AlignLife clinics nationwide are ... children are not fortunate enough to receive bountiful gifts wrapped tightly under a Christmas ... bring to the children of the world. , In exchange for generous donations, customers ...
(Date:12/7/2016)... (PRWEB) , ... December 07, 2016 , ... ... proud to announce that its fully redesigned website, which launched October 17, 2016, ... a sleek responsive design and easy-to-navigate layout. Visitors and patients can discover the ...
(Date:12/7/2016)... ... December 07, 2016 , ... 1105 Media’s Live From program ... Marketing Awards competition. Live From won in the Use of Social Media category. ... successful projects undertaken by the media industry’s most innovative marketing professionals. ...
Breaking Medicine News(10 mins):