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'EIB Active™' Campaign and Celebrity Nanny Jo Frost Kick Off 2011 in Los Angeles to Educate Families About Asthma and Exercise-Induced Bronchospasm (EIB)
Date:1/25/2011

physician, I've learned how to effectively manage my breathing condition," explains Jo Frost, celebrity nanny and parenting expert. "It's important for me to be able to share my story so children and adults who may be experiencing symptoms of EIB can take control and manage their condition to stay healthy and active."

EIB Active™ offers children and families information and resources through www.EIBActive.com. Parents and kids can find fun and interactive content, including an EIB screener, educational information and insights into the life of Jo Frost. New to the program this year is the availability of the EIB Active iPhone Application, which can be downloaded through the website. By downloading the "App," users will have access to a GPS enabled exercise tracker, physical activity log and helpful tips for managing EIB symptoms.

Exercise is one of the most common triggers of asthma symptoms; however, EIB can be a distinct condition separate from asthma in which people experience symptoms only during exercise. EIB symptoms include shortness of breath, wheezing, coughing, chest tightness, unusual fatigue or trouble getting a deep breath during or shortly after exercise. These symptoms can have a significant impact on participation in exercise and in some instances, may be the reason children and adults avoid exercise or being active altogether. In general, lack of exercise can lead to weight gain and obesity, which are risk factors for heart disease, depression, high blood pressure, diabetes and trouble sleeping.

"Proper management of EIB symptoms is the first step to ensuring those with these breathing conditions can stay healthy through active participation in sports and exercise," says Warner W. Carr, MD, Associate Medical Director, Allergy and Asthma Associates of Southern California. "Using a quick-relief inhaler, 15-30 minutes prior to exercise is the single best way to prevent EIB symptoms fro
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SOURCE Teva Respiratory LLC, a subsidiary of Teva Pharmaceutical Industries Ltd.
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