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'EIB Active™' Campaign and Celebrity Nanny Jo Frost Kick Off 2011 in Los Angeles to Educate Families About Asthma and Exercise-Induced Bronchospasm (EIB)
Date:1/25/2011

LOS ANGELES, Jan. 25, 2011 /PRNewswire/ -- Teva Respiratory today announced Los Angeles, Calif. as the second stop of a multi-city tour for EIB Active™, a national health campaign started in 2010 to raise awareness about asthma and exercise-induced bronchospasm, or EIB, a breathing condition that affects about 80-90 percent of children and adults with asthma, and an estimated 30 million people in the United States. EIB is a treatable condition that causes wheezing, coughing and chest tightness during or immediately following exercise or physical activity. According to the Asthma and Allergy Foundation of America (AAFA), Los Angeles was ranked among the Asthma Capitals, due to a number of factors, including the number of people with asthma and a higher than average poor air quality. An estimated 4.9 million people in California are currently living with asthma, including one in six children under the age of 18. Additionally, California has the worst smog in the country, with 91 percent of residents living in areas with unhealthy air.

During the stop in Los Angeles, celebrity nanny and parenting expert, Jo Frost, will visit an area school to speak with children, parents and school influencers about asthma and EIB, and share her personal experience with effectively managing her breathing conditions to lead a healthy, active life. Following Ms. Frost's school visit, students and parents will have the chance to get screened for asthma and EIB through the Los Angeles County and University of Southern California (LAC & USC) Breathmobile® program, an "asthma clinic on wheels" that provides free diagnosis, treatment, medications and education for children with asthma at their school site. The project was developed by the California Chapter of AAFA to address the rising morbidity and mortality rates of asthma in high risk disadvantaged children.

"I myself was diagnosed at the age of five years old with asthma and EIB and working with my
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SOURCE Teva Respiratory LLC, a subsidiary of Teva Pharmaceutical Industries Ltd.
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