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Duane Reade To Partner With Mission Electric On Green Transportation Initiative
Date:7/17/2012

NEW YORK, July 17, 2012 /PRNewswire/ -- In an effort to reduce vehicle air pollution, Duane Reade, in partnership with Mission Electric, is turning to New Yorkers to determine which of its stores should be served solely by electric trucks. New Yorkers can vote for locations they feel should receive 100% electric delivery via an interactive map (nyc.missionelectric.org) launched by Mission Electric, a non-profit and city government social engagement campaign focused on enhancing electric vehicle transportation.

Based on the campaign results, the two leading stores will be going electric, with five more pre-selected stores to follow in later months. Participants in the campaign will be entered in a contest to win Duane Reade "green" gift baskets and gift cards. Combined, more than 30 stores have been identified as electric truck ready in the 4 boroughs boroughs of Queens, Bronx, Brooklyn, and Manhattan.

To reduce the impact of air pollution originating from vehicle deliveries, Duane Reade has purchased 14 new Smith Electric trucks that will replace almost 25% of the company's truck fleet. The partnership with Mission Electric will reduce Duane Reade's total green house gas impact by about 20 percent. That is the equivalent of removing over 1,000 vehicles' tailpipe emissions from New York's streets. Because the new trucks do not require combustion, their operation is almost silent, reducing noise levels from overnight deliveries.  

Duane Reade quote: "Partnering with Mission Electric is an important component of our effort to be green," said Michael Fowles, Fleet Manager of Duane Reade. "This exciting project is an excellent way for us to get our stores and our customers involved in the process of a cleaner future. It fosters true engagement around common urban challenges of air pollution, noise, and congestion. Through this program we can more easily work together to continue to make NYC
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SOURCE Duane Reade
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