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Duane Reade Set to Release The Duane Reader Holiday Edition 2011: The Eagerly Anticipated Unique 'Storezine' is Available From Nov 12th-Dec 31st, 2011
Date:11/10/2011

NEW YORK, Nov. 10, 2011 /PRNewswire/ -- New York City's iconic drugstore chain Duane Reade once again raises the bar, with the upcoming release of its wittingly innovative and wildly transformative in-store publication: The Duane Reader Holiday Edition 2011. It will highlight unmistakable New York-centric themes, with a backdrop of hard-edge-copy boasting humorous tidbits, useful advice, tips and exclusive price deals available for a limited time only in all 250+ Duane Reade stores in the New York metropolitan area.  

Many of the featured products will be introduced under the private label Good & Delish line; Duane Reade's premium food brand that contains one-of-a-kind items set to debut in the Duane Reader Holiday Edition 2011 such as:

  • Good & Delish Fruit First Pieces and Fruit Bars: Full fruit servings of acai, strawberries, blueberries and raspberries in convenient on-the-go packs.
  • Good & Delish Butterscotch & Chocolate Haystacks: Butterscotch or chocolate covered oats and crispy corn flakes that create an un-traditional cookie.

"The Duane Reader is an emblem, representing our focused dedication to New York living made easy, that's brought to life with colorful creative inspired by our fellow New Yorkers," comments Joe Magnacca, President of Duane Reade and President of Daily Living Products and Solutions for Walgreens. "We continue to elevate this publication which has coincided with our aggressive re-branding initiatives and we continue to enjoy stretching the far-reaching boundaries of our Duane Reader. We introduce real-life, city-driven topics directly relating to these wonderful new products in a whimsical way that's classic New York. We are also in the process of taking our customers through a digital, sensory journey of the Duane Reader exclusively on our Facebook page throughout the entire Holiday promotional period."  

The Duane Reader Holiday
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SOURCE Duane Reade
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