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DuPont Puts a Spotlight on Spandex Replacement, Driving Thought Leadership at Outdoor Retailer Summer Market 2019
Date:7/2/2019

DuPont Biomaterials leveraged its footprint at Outdoor Retailer Summer Market 2019 in Denver, Colorado, to highlight its DuPont™ Sorona® fiber stretch applications. From presenting to industry peers to an eye-catching acrobatic performance, the Sorona® brand team highlighted how garments today no longer need spandex for athletic movement. Sorona® fibers make an excellent replacement for spandex (or elastane), achieving long-lasting, mechanical stretch and recovery with a better-for-the-planet profile.

The brand demonstrated these capabilities first-hand through an on-the-ground activation, which featured two professional acrobats performing outside the Denver Convention Center and at the DuPont™ Sorona® exhibit booth. The performers sported spandex-free active wear, including Australian brand Think Love Live’s ethical yoga tights.

“Here at Think Love Live we are at the cutting edge of fashion technology. Our Serotonin shorts and Endorphin tights/leggings are made from 70 percent lyocell and 30 percent Sorona® fibers for optimal comfort and stretch. We love the fact that Sorona® fibers are bio-based, use lower dying temperatures and best of all are recyclable unlike bamboo or rayon,” said Anna Crommelin, founder of Think Love Live. “Our Australian-designed yoga wear is inspired by our Gold Coast beaches, rainforests and the science that has gone into fabrics we use.”

DuPont Biomaterials also leveraged its platform at Outdoor Retailer to speak to industry peers during a workshop about Sorona® fibers for spandex replacement, highlighting how its fiber offering can be used as stand-alone elastane alternatives – ones that do not breakdown over time with heat, washing, UV rays, or chlorine exposure and are recyclable in any normal polyester recycling stream. With mechanical stretch and recyclability at its core, the Sorona® brand is offering innovative solutions to this industrywide challenge.

“Whether incorporated into yoga tights or a luxury gown, Sorona® fiber’s versatility and mechanical, long-lasting stretch makes it an excellent replacement for spandex and we were thrilled to put these capabilities on display at Outdoor Retailer,” said Renee Henze, Global Marketing Director for DuPont Biomaterials. “Not only is the Sorona® brand better performing than elastane – it’s better for the planet too.”

During the Outdoor Retailer show, DuPont™ Sorona® also debuted new knit fabrics from Epyllion Fabrics Limited, a denim fabric collection from Bhaskar and woven fabrics from Arvind. These fabrics utilize textured yarns to provide the fabrics optimal stretch performance. These fibers are 37 percent bio-based and can be used in a variety of applications, including seamless knitted t-shirts and other apparel, as well as knitted footwear.

For more information on DuPont™ Sorona® and its stretch capabilities, visit http://sorona.com/apparel/sorona-for-spandex-replacement/.

About DuPont Biomaterials

DuPont Biomaterials brings innovations to global partners through the development of high performance, renewable materials. It does so through its novel bio-based solutions for industries as varied as packaging, food, cosmetics, apparel and carpeting, all facing the challenges of greening their supply chains and offering high performance, sustainable choices to their downstream customers. To learn more about DuPont Biomaterials, please visit http://biosciences.dupont.com/solutions/biomaterials/.

About DuPont

DuPont (NYSE: DD) is a global innovation leader with technology-based materials, ingredients and solutions that help transform industries and everyday life. Our employees apply diverse science and expertise to help customers advance their best ideas and deliver essential innovations in key markets including electronics, transportation, construction, water, health and wellness, food and worker safety. More information can be found at http://www.dupont.com/.

DuPont™, the DuPont Oval Logo, and all trademarks and service marks denoted with ™, ? or ® are owned by affiliates of DuPont de Nemours, Inc. unless otherwise noted.

Read the full story at https://www.prweb.com/releases/dupont_puts_a_spotlight_on_spandex_replacement_driving_thought_leadership_at_outdoor_retailer_summer_market_2019/prweb16418552.htm.


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