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Drug Makers Discuss New Ways to Trim Health Care Costs at ZS Associates and eyeforpharma Forum
Date:3/17/2010

ders shared insights from their experience implementing value-based customer partnerships. They also offered suggestions for how the pharmaceutical industry could adapt current operations and revamp their commercial model to deliver greater value.

"There's a unique opportunity today for pharmaceutical companies to join with payers and providers to innovate and to build better solutions together than either could deliver independently," Bakker Lee said. "Thanks to the cross-industry best-practice sharing at the Philadelphia event, we're confident participants walked away with new-found optimism about the possibility of working together."

An Urgent Need to Adapt

While pharmaceutical companies worldwide face increased price pressures and market access restrictions, they still need to drive earnings growth. According to Torsten Bernewitz, principal with ZS Associates, one of the most effective ways for them to do this is to work with payers and providers — for instance, to support patients in ways that improve compliance and persistence and reduce total healthcare utilization.


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