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Divide Introduces Industry's First Customizable BYOD Workspace

NEW YORK, May 13, 2013 /PRNewswire-iReach/ -- Enterproid, a leading provider of secure and extensible dual-persona Bring Your Own Device (BYOD) solutions, today introduced Divide Builder, an easy-to-use mobile toolkit that empowers companies to independently create and distribute a corporate-branded BYOD workspace on their employees' mobile devices.


"Divide Builder puts companies, specifically their IT department, in control by being able to create a secure and productive BYOD experience," said Enterproid co-founder and COO Alexander Trewby . "By completely owning the BYOD experience, CIOs are able to win the hearts and minds of their workers by providing an employee-friendly native environment that also reflects their corporate brand."

Divide Builder is a new flagship feature for Divide Enterprise, Enterproid's complete offering for large corporate clients. Built off the existing Divide platform, which creates a secure container for work apps and data on an employee-owned mobile device, Divide Builder goes a step further by transforming a BYOD deployment into a unique corporate experience.

In keeping with Divide Builder's customization theme, Divide Enterprise provides IT admins the flexibility to select the infrastructure and apps they want to use without forcing a one-size-fits-all approach. Divide Enterprise offers access to corporate assets through a company's own Virtual Private Network (VPN) and can house internally developed and third-party business apps. It delivers a platform that IT can use to easily deploy their customized Divide workspaces across the company directly to employees, ensuring all business data is secured with FIPS-validated AES-256 encryption while no personal data is touched. Divide Enterprise balances the security and control needs of IT administrators with the needs of employees, who demand more privacy and freedom when using their own devices in the enterprise.

"Maintaining a discrete corporate workspace separate and distinct from a personal workspace is the only way to ultimately manage and secure enterprise data assets on BYOD", said technology analyst Jack Gold , President of J.Gold Associates, LLC. "Creating a user friendly and corporate identified container such as available with Divide Enterprise enables companies to tailor and personalize the business side of devices for maximum user productivity and minimum support costs. We expect all containerized BYOD to ultimately move in this direction."

Divide Enterprise is driving the transformation of the BYOD user experience with facilities that include:

Divide Connect - Allows workers to connect from Divide's workspace to company resources over an existing secure tunnel via the corporate VPN. Work apps can access enterprise services while personal apps are unable to utilize the Divide Connect VPN.

Divide Apps - Companies can distribute business apps directly over-the-air to specific workspaces based on group policy. Divide Apps are automatically secured and given access to IT services based on global policies provisioned for each workspace container, making it easy for companies to scale and customize their BYOD deployment.

Divide Builder - A customization and branding tool that allows companies to control more than 1,000 user experience elements including colors, logos and names as well as utilize their own icons and assets. IT administrators who use the new Divide Builder tool can have a corporate branded version of Divide for Android or iOS running in a few hours.

Divide's dual-persona software creates a safe container that allows companies to enforce their security policies and manage the business apps and data inside the Divide workspace. This partitioned workspace, which comes standard with a suite of business apps for mail, calendar, contacts and more, allows companies to secure only the business side of the device, without sacrificing the degree of control that they have today with mobile device management platforms. With one click, employees can enter Divide's virtual and familiar environment without compromising their company's security and then easily return to their personal mobile device experience knowing their personal data is private.

About Enterproid, Inc.

Enterproid helps organizations and individuals get the most out of mobile technology and corporate BYOD policies. The company's flagship Divide™ platform combines cloud-based management with advanced on-device technology that ensures enterprise security and control without compromising personal freedom and privacy. Founded by former mobile executives and engineers from Morgan Stanley, Enterproid is headquartered in New York, with offices in London and Hong Kong. Enterproid investors include Comcast Ventures, Google Ventures, and Qualcomm Ventures. Learn more by visiting our website, or by following @divide on Twitter. Divide can be downloaded for free from Google Play and the Apple App Store.

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Media Contact:

Lisa McFarlane Enterproid, +1-703-957-9598,

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