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Disease-Focused Businesses Prepare For Impact Of Healthcare Reform As 2014 Nears
Date:11/5/2013

BURLINGTON, Mass., Nov. 5, 2013 /PRNewswire/ -- Decision Resources Group, one of the world's leading research and advisory firms for pharmaceutical and healthcare issues, finds that market access is drastically changing for companies focused on a wide range of specific indications, including schizophrenia, diabetes and prostate cancer.  The different facets of healthcare reform -- from Medicaid expansion to health insurance exchanges and Accountable Care Organizations (ACOs) -- are driving payers and physicians to behave in different ways.

Decision Resources Group's upcoming webinar, entitled "Healthcare Reform's Effect: Analysis of Brand-Level Impact for 2014 Market Access Strategy" discusses the key developments in Healthcare Reform that will shape the way disease-focused companies will do business tomorrow. Specific brand-level examples will include: how exchange-based plans will affect usage of schizophrenia and depression therapies such as Abilify and Cymbalta, how ACOs will impact prescribing of brands such as Singulair, Dulera or Advair by pulmonologists, and how physician prescribing of Januvia and Onglyza will change as use of electronic health records and e-prescribing expands. This webinar will take place December 13, 2013 at 1p Eastern and is open to media and Pharmaceutical executives. Register for the webinar here.

"Dramatic change is underway in market access. Healthcare reform is driving payer responses that are actively restructuring how drugs will be reimbursed and prescribed -- and our research is revealing how stakeholders can jump in and literally shape healthcare history," said Roy Moore, Senior Director at Decision Resources, a Decision Resources Group company. "For instance, the movement to ACOs includes direct monetary incentives to motivate doctors towards giving more weight to hospi
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SOURCE Decision Resources Group
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