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Digitron Appoint Gerry Casillas as New US Sales Manager

Digitron Appoint Gerry Casillas as New US Sales Manager -- CALIFORNIA, September 14, 2010 /PRNewswire/ --

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Digitron Appoint Gerry Casillas as New US Sales Manager


CALIFORNIA, September 14, 2010 /PRNewswire/ -- Digitron, the manufacturer of high quality monitoring instruments for the food, catering and healthcare industries, has appointed a US sales manager to grow the brand in North America.

Gerry Casillas is building relationships with distributors and is establishing a warehouse and customer service department in Thousand Palms, California.

Digitron is developing new handheld systems and Casillas believes the next generation of temperature products has huge potential in helping to keep the catering, restaurant and food industries on the right side of the law.

He said: "Digitron's temperature instruments are designed to help businesses easily comply with strict food hygiene standards and can save money both by avoiding potential fines of thousands of dollars and cutting food wastage."

Casillas has more than 14 years sales management experience, most recently with Stanley Works where he worked for 11 years, helping build industrial and commercial brands including Stanly, Bostitch, Husky, Fat Max and CST Laser Instruments. His most recent post was as the Key Account Manager for the South West, where he developed relationships with top distributors in the region and launched new products to market.

Casillas intends to build Digitron sales directly and through a network of distributors. He added: "Digitron's research and development capability to bring forward innovative bespoke systems helps to set us apart and I expect this to be of great interest across a variety of industry sectors."

Under a new management team, led by Neill Ricketts, Managing Director of Digitron and parent division Elektron Ventures, the 40-year-old UK headquartered company is strategically rationalising and redeveloping its range of instruments to reflect a new generation of customer needs as well as bringing forward bespoke products for multi-national clients.

Digitron is part of the Elektron Ventures division of Elektron plc.

Note to editors:

Digitron is a leading manufacturer and supplier of bespoke handheld and wireless instruments and solutions for the food, retail, healthcare and HVAC industries.

The company has been established for more than 40 years and is part of the Elektron Ventures division of AIM listed Elektron plc.

Digitron offers high quality temperature, pressure, relative humidity and data logging instruments often used in commercial kitchens, food plants, major supermarkets and hospitals to help ensure safety and hygiene and improve efficiency.

With an experienced research and development team, Digitron creates bespoke wireless network monitoring solutions for national and multinational organisations.

SOURCE Digitron Instruments
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