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Digital Resources Play Critical Role in Formulary Decision Making
Date:7/14/2014

managed care organizations and PBMs," said Monique Levy, VP of Research. "Payer marketing teams charged with influencing these customers can't afford to drag their feet when it comes to digital investment. Formulary decision makers are online daily and expect pharma to show up."
  • "Most P&T committee members use multiple pharma resources for committee work," adds Healthcare Analyst Sonu Kori, "but the influence of payer-specific portals on formulary decisions is relatively lackluster and a channel most companies need to boost investment in."
  • Additional Information

    • "Are payer portals worth it for pharmas?"  has just been posted on the Manhattan Research Health and Pharma Insight blog. Click here to view.

    About Taking the Pulse ® Formulary Decision Makers
    Taking the Pulse® Formulary Decision Makers is a Manhattan Research study designed to address the unique challenges faced by marketers targeting formulary decision makers (P&T committee members) in payer organizations, PBMs and large hospitals. The study explores the formulary and pre-authorization decision making process, as well as how formulary decision makers use the Internet, key digital information sources and other pharma-provided services and tools. Insights are based on an in-depth survey fielded online among 214 P&T committee members from an MCO, PBM or medium to large hospital in March/April 2014.

    Key topics addressed in the research include:

    • General Technology Profile
    • Sources & Types of Information Used in Formulary Decision Maki
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    SOURCE Decision Resources Group
    Copyright©2014 PR Newswire.
    All rights reserved

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