Navigation Links
Digital Resources Play Critical Role in Formulary Decision Making

BURLINGTON, Mass., July 14, 2014 /PRNewswire/ -- A new Manhattan Research study, Taking the Pulse ® Formulary Decision Makers 2014, finds that members of pharmacy and therapeutics (P&T) committees for hospitals, managed care organizations (MCOs) and pharmacy benefits managers (PBMs) are shifting the channels they use to gather information.  A majority of formulary decision makers report that they are relying more on digital resources during the formulary decision making process today than a year ago. This may present an opportunity for pharmaceutical companies struggling with market access constraints, including restricted rep access, prior authorizations and unfavorable formulary placement.

Key findings from the Taking the Pulse® Formulary Decision Makers 2014 study include:

  • Substantial numbers of P&T committee members "strongly agreed" that they are using digital resources in that capacity more than they were a year ago, including 43 percent of hospital P&T committee members, 34 percent of those from MCOs and 58 percent of those at PBMs.
  • Nearly seven in ten (69 percent) hospital P&T committee members agreed that websites and apps provided by pharmaceutical companies are essential to fulfilling their committee responsibilities, as did 53 percent of P&T committee members at PBMs and 43 percent of those at MCOs.
  • Search is P&T committee members' primary means of finding information for formulary decisions, with more than 4 in 5 using search engines for committee work weekly or more often.

Comments from Decision Resources Group Analysts:

  • "Digital resources are now a central channel used in formulary decision making within hospitals, managed care organizations and PBMs," said Monique Levy, VP of Research. "Payer marketing teams charged with influencing these customers can't afford to drag their feet when it comes to digital investment. Formulary decision makers are online daily and expect pharma to show up."
  • "Most P&T committee members use multiple pharma resources for committee work," adds Healthcare Analyst Sonu Kori, "but the influence of payer-specific portals on formulary decisions is relatively lackluster and a channel most companies need to boost investment in."

Additional Information

  • "Are payer portals worth it for pharmas?"  has just been posted on the Manhattan Research Health and Pharma Insight blog. Click here to view.

About Taking the Pulse ® Formulary Decision Makers
Taking the Pulse® Formulary Decision Makers is a Manhattan Research study designed to address the unique challenges faced by marketers targeting formulary decision makers (P&T committee members) in payer organizations, PBMs and large hospitals. The study explores the formulary and pre-authorization decision making process, as well as how formulary decision makers use the Internet, key digital information sources and other pharma-provided services and tools. Insights are based on an in-depth survey fielded online among 214 P&T committee members from an MCO, PBM or medium to large hospital in March/April 2014.

Key topics addressed in the research include:

  • General Technology Profile
  • Sources & Types of Information Used in Formulary Decision Making Process
  • Healthcare Value-Added Services
  • Internet Use for P&T Committee Work
  • Interacting with Pharma
  • Communication of Medical Information and Committee Decisions
  • New Healthcare Models
  • Social Networking, Search and Video

For more information, click here.

About Decision Resources Group
Decision Resources Group offers best-in-class, high-value information and insights on critical issues within the healthcare industry. Decision Resources Group's Manhattan Research product line offers insights and analysis on digital health trends among healthcare professionals and consumers in the Americas, Europe and Asia-Pacific. Find out more at and

All company, brand, or product names contained in this document may be trademarks or registered trademarks of their respective holders.

For more information, contact:

Decision Resources Group
Christopher Comfort

Logo -

SOURCE Decision Resources Group
Copyright©2014 PR Newswire.
All rights reserved

Related medicine technology :

1. New Eyeglass Lens Helps Our Eyes Keep Up with our Digital Lives
2. 2013 Report on the International Digital X-Ray Market - Includes Forecast to 2018
3. Digital Radiography - Global Strategic Business Report
4. Varian Medical Systems Exhibits New Lightweight Wireless Flat-Panel Digital X-ray Image Detector for Imaging Extremities and for Neonatal Procedures
5. Varian Medical Systems Exhibits New Flat-Panel Digital X-ray Image Detectors Designed for High Energy Industrial and Security Applications
6. Life Technologies Awards Digital PCR Innovation Grants to Five Research Labs
7. Ventana and EMC join forces to take digital pathology into the world of Big Data
8. Hamilton Regional Laboratory Medicine Program Announces Decision to Acquire COPANs WASPLab, the Next Generation Full Laboratory Automation and Digital Bacteriology System
9. Ann Arbor Digital Devices debuts the first ever digital motion x-ray image capturing device for conventional medical x-ray installations
10. Physicians Practice Wins Multiple Awards for Digital and Print Excellence
11. Ventana and Barco revolutionize digital pathology viewing experience
Post Your Comments:
(Date:11/25/2015)... total global healthcare industry is expected to grow at a ... has the highest projected growth at 12.7%, and ... ), is second with growth projected at 11.5%. ... In 2013-2014, total government funded healthcare was nearly 68%. Federal ... in 2013-2014. In real terms, out of pocket expenditure increased ...
(Date:11/25/2015)... , Nov. 25, 2015  The American Academy ... Gynecologists (ACOG), and the March of Dimes cheered ... Protecting Our Infants Act of 2015 (S.799), ... of newborns born exposed to drugs, such as ... bill,s introduction, all three organizations have worked together ...
(Date:11/25/2015)... , Nov. 25, 2015 AAIPharma ... planned investment of at least $15.8  Million to ... Wilmington, NC . The expansion will ... to meet the growing demands of the pharmaceutical ... site expansion will provide up to 40,000 ...
Breaking Medicine Technology:
(Date:11/27/2015)... (PRWEB) , ... November 27, 2015 , ... ... a safe and convenient way to dispense prescription medications at home, so he ... effective way to monitor and dispense prescription medications. In doing so, it could ...
(Date:11/27/2015)... ... November 27, 2015 , ... ProSidebar: Fashion is ... Pro X. With ProSidebar: Fasion, video editors can easily add an informative sidebar ... minimalist title opener. Utilize presets featuring self-animating drop zones, lines, bars, and text ...
(Date:11/27/2015)... ... , ... A simply groundbreaking television series, "Voices in America", which is hosted ... array of issues that are presently affecting Americans. Dedicated to providing the world with ... changing the subjects consumers focus on, one episode at a time. , In ...
(Date:11/27/2015)... ... November 27, 2015 , ... ... successful and prominent nonprofit healthcare organizations in the country. They have overseen financial ... organizations, and helped advance the healthcare industry as a whole through their advocacy ...
(Date:11/26/2015)... (PRWEB) , ... November 26, 2015 , ... ... substance abuse located in central Michigan, have come together on Thanksgiving Day to ... produced video, available for viewing on the Serenity Point YouTube channel, patients displayed ...
Breaking Medicine News(10 mins):