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Digital Marketing Groups Growing, Evolving to Respond to Tumultuous Marketing Landscape

CHAPEL HILL, N.C., April 5, 2013 /PRNewswire/ -- Digital marketing technologies are rapidly transforming the marketplace and challenging companies to develop new marketing strategies that employ a broad range of new tools and techniques. Identifying the most effective ways to deploy Digital Marketing resources for positive impact on the future of the organization is top-of-mind for marketing executives.

By examining winning strategies for Digital Marketing activity management, staffing, and budget allocation, Digital Marketing leaders can manage their service costs and better serve their business units and their products. To address the challenges today's Digital Marketing groups face, benchmarking firm Best Practices, LLC conducted a study, Mastering Digital Marketing Structure & Strategy: Transforming Multi-Channel Marketing.

The field research probes lessons learned, failure points and successful approaches for structuring Digital Marketing groups that compete in global or regional markets.

Benchmarked areas include:

  • Analyzing Current Digital Marketing Structures
  • Evaluating Digital Marketing Structures and Strategies
  • Using a Specialized Center of Excellence for Digital Marketing
  • Current Digital Marketing Staffing and Investment Levels and Trends
  • Structuring for Different Market Regions & Product Lifecycle Stages

Forty-four Digital Marketing executives and managers from 40 leading global companies contributed industry metrics and insights that can serve as a reference point for Digital Marketing and Marketing leaders as they seek to gain a competitive edge. The benchmark class represents eight global economic sectors overall, including a rich healthcare segment composed of 23 medical device, pharmaceutical and biotech firms.

Leaders can continue to learn more about the need for and importance of Digital Marketing groups through Best Practices' Digital Marketing Consortium. To learn more, contact us at 919.403.0251 or

For more information on this study or other recent primary research studies, visit our website at


Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations. Best Practices, LLC believes in the profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.

SOURCE Best Practices, LLC
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