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"This is an experienced team with the expertise and energy to fill a large and growing need," said Sig Mosely, president of Imlay Investments, who has made investments in more than 120 start-ups and private companies over the last two decades and is recognized for his leadership in building and growing the Georgia technology community. "We see great potential here."
Along with Imlay, two other angel investors, James Balloun and David McKenney, are part of Digital Assent's first round of financing. All three angels had a previous relationship with Ibbotson, having invested in his former company, Synthis Corporation, which had a successful exit prior to the creation of Digital Assent.
In addition to the angels, three new investors joined Digital Assent's initial round of financing. Fulcrum Equity Partners, BLH Venture Partners, and Mark Buffington of Buckhead Investment Partners all contributed to close out the $2 million Series A financing.
"We expanded our round after hearing from these investors that they were interested in joining our angels," explained Ibbotson. "We are proud to have raised capital that comes with proven strategic and operational guidance from these new partners, and we look forward to working with them to continue to grow our business."
Frank X. Dalton, general partner at Fulcrum Equity Partners added, "Ibbotson and his team did an excellent job of proving the demand for the PatientPad in 2010. Not only does the PatientPad streamline the check-in process, it also provides pharmaceutical and health organizations a cost effective way to deliver targeted educational messaging directly to interested patients at the point-of-care. We are pleased to be a part of this venture."
The $2 million financing has already allowed Digital Assent to make strides towards securing customers outside of the Southeast; in early January the team signed its first customers in New York,
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