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Detroit Metro Convention & Visitors Bureau announces launch of Medical Meetings Initiative; recruits top leaders to Advisory Council
Date:6/27/2012

DETROIT, June 27, 2012 /PRNewswire-USNewswire/ -- The Detroit Metro Convention & Visitors Bureau (DMCVB) today announced the launch of Think Detroit. Think Medical., a collaborative effort of area health care leaders to bring medical-related meetings to Detroit and contribute to the state's economic recovery. The announcement was made today at the Michigan Health & Hospital Association board of trustees meeting on Mackinac Island.  

"Medical meetings are an untapped market for the metro Detroit region," said Bob Riney, 2012 chair of the DMCVB and president and chief operating officer of Henry Ford Health System. "As I often have traveled to Boston, Chicago and other major metropolitan areas for industry meetings, I have become convinced that southeast Michigan should be the destination for more of this business.

"The Detroit region has unique medical assets including physicians and health care leaders who are nationally recognized as experts in their field. We have some of the most innovative practices in health care quality, wellness design, surgical technology and simulation, and more." 

Medical meetings will generate an estimated 18.2 million room nights in competitive cities over the next eight years.  The economic impact generated is in excess of $9 billion. 

"The potential is huge. Detroit's differentiator is its edginess. We are a region on the rebound," says Riney. "Health care is mission-driven. Our health sciences assets, our diversity … these are our strengths. People want to come and see what makes this region a medical magnet. We can take people behind the scenes to see innovations at work at unique medical destinations. We need to ask for the business."

The DMCVB can accommodate meetings of all sizes, with and without exhibit space, in Detroit and surrounding suburbs. The newly renovated Cobo Center is creating a buzz among national meeting planners, according
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SOURCE Detroit Metro Convention & Visitors Bureau
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