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Despite A Difficult Competitive Environment, Opportunities Can Still Be Found In The Growing US Trauma Fixation Device Market
Date:11/14/2013

TORONTO, Nov. 14, 2013 /PRNewswire/ -- According to Millennium Research Group (MRG), the global authority on medical technology market intelligence, the US trauma fixation device market will show continued growth over the forecast period despite considerable pricing pressure. Favorable demographics, such as the aging population, a rising number of sports injuries and growing obesity rates will be primary factors supporting procedure volume growth.

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Nonetheless, increased bargaining from hospital group purchasing organizations as well as expected cuts in reimbursement will put considerable pressure on prices through 2022. Additionally, innovation may be hampered by proposed changes to the regulatory environment, which would require trauma fixation devices to go through the premarket approval process as opposed to the less rigorous 510(k) approval system. This will slow the release of premium-priced products and, as a result, prices will decline going forward.

Companies are responding to these market pressures by expanding their market presence or altering their sales tactics. For instance, in order to expand its presence in the trauma market, Johnson & Johnson acquired Synthes in 2012. The subsequent spin-off of the former's trauma division to Biomet increased Biomet's portfolio of trauma fixation products. Stryker is focusing on specific segments, leveraging its leading position in the intramedullary (IM) nail market through the provision of innovative devices and by leveraging established relationships with group purchasing organizations in order to bolster its share in the lucrative anatomic plate and screw market. To mitigate difficulties in its extremities division, which includes trauma fixation devices, Smith & Nephew has recently reshuffled its organization to offer b
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SOURCE Millennium Research Group
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