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Decision Resources Launches Analogue Tool To Help Pharmaceutical Companies Quickly Assess Market Opportunity
Date:9/29/2010

BURLINGTON, Mass., Sept. 29 /PRNewswire/ -- Decision Resources, one of the world's leading research and advisory firms for pharmaceutical and healthcare issues, announced today that it has launched the Analogue Tool, a dynamic, interactive web-based platform that allows users to search for product analogues based on a range of metrics. The Analogue Tool categorizes a broad range of markets and products to enable users to quickly understand market opportunities and select appropriate product analogues.

Product analogues in Decision Resources' Analogue Tool are based on actual uptake curves from company-reported sales data and are characterized using clinical measures of drug safety, delivery and efficacy along with formulary information from Fingertip Formulary. The easy-to-navigate platform allows users to quickly target the most relevant analogues whether specific product attributes are known, or merely just the market and year in which a product will launch.

"Product analogues are essential for quickly assessing business opportunities," said Decision Resources Director Stephan Gauldie, Ph.D. "By providing an extensive number of product analogues and a range of metrics, Decision Resources is making it easier for business development teams to quickly access relevant data to understand the market opportunity for investigational products, acquisition targets or possible licensing opportunities."

About Decision ResourcesDecision Resources (www.decisionresources.com) is a world leader in market research publications, advisory services and consulting designed to help clients shape strategy, allocate resources and master their chosen markets. Decision Resources is a Decision Resources, Inc. company.

About Fingertip FormularyFingertip Formulary (www.FingertipFormulary.com), the leading provider of access to and insight into formulary data i
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SOURCE Decision Resources
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