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Data Intelligence Limited Recognized as Winner of 2012 Microsoft Life Sciences Innovation Awards

LONDON, July 4, 2012 /PRNewswire/ --

Data Intelligence today announced it is a 2012 winner of Microsoft Corp.'s Life Sciences Innovation Awards.

The awards, announced at the Drug Information Association's (DIA) 48th annual meeting in Philadelphia, honor companies using Microsoft solutions to realize business and information technology benefits. This year's notable winners are revolutionizing medicine by bringing therapeutic breakthroughs to the market faster, to fight serious ailments, improve healthcare and enhance people's quality of life.

 "Now more than ever, the life sciences industry is faced with many challenges including cutting costs and bring new drugs and therapies to market faster," said Andrea McGonigle, national managing director, Life Sciences, Microsoft Corp. "We are impressed with how the winners demonstrate sustainable impacts through technology, and are proud that Microsoft's software plays an important role in enabling these achievements in life sciences."

 Data Intelligence' innovative sales force coaching application PharmaCOACH, built on Microsoft technology including Silverlight, helps healthcare companies align to their medical and non-medical customers by equipping the field teams with the right blend of knowledge, skills and behaviors needed for successful professional interactions.  Data Intelligence alongside their pharmaceutical client, a leading global provider of specialty medicines, developed PharmaCOACH to meet the client's demanding professional standards in terms of ethics, clinical knowledge, professional selling skills and above all healthcare customer partnering behaviors.  All of these capabilities were built in against a backdrop of a rapidly changing healthcare environment (the UK NHS currently undergoing major reconfiguration).  The capabilities delivered by PharmaCOACH and the client's highly effective training and coaching team helped the client grow their business and retain their most important accounts and customers.  Now in its fourth major version, PharmaCOACH has been proven to add significant value and competitive advantage to medical sales teams again and again.

Tony Cox, Head of Client Effectiveness at Data Intelligence said "winning the Microsoft Innovation Award in recognition of PharmaCOACH and the difference it has made to our most important clients is the realization of a long term ambition for excellence in sales coaching.  This award underlines the fact that we're aligning closely to our customers' needs, what their end users need, and importantly we're collectively adding value to patients by being more aligned, more skilled and closer to our customer".

Award participants consisted of worldwide life sciences corporations in pharmaceutical, biotechnology and medical device companies that are innovatively applying technology to create therapeutic innovations. Winners were selected by an esteemed panel of industry experts and will be highlighted on the Microsoft website at and on the Microsoft in Health blog at

Notes to Editors

Data Intelligence is a double Microsoft award winning healthcare solutions provider based in London, UK with a global client base.  Their solution suite is completely oriented toward pharmaceutical and healthcare business intelligence and sales force effectiveness, comprising a range of highly innovative "software as a service" (SaaS) platforms all based on the Microsoft technology stack.  Products include PharmaANALYTICS, a highly scalable business intelligence analytics framework operated as a real time service; PharmaKAM, an end-to-end key account management enabling and collaboration platform; PharmaCOACH; PharmaTALENT an employee development and appraisal optimization platform; and finally PharmaPRECISION a range of specialist consulting services aligned to healthcare companies requirements in the BI and SFE disciplines.

For More Information, Press Only: Jason Bryant, +44-7887-686392,,  

SOURCE Data Intelligence Limited
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