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Data Intelligence Limited Recognized as Winner of 2012 Microsoft Life Sciences Innovation Awards
Date:7/4/2012

LONDON, July 4, 2012 /PRNewswire/ --

Data Intelligence today announced it is a 2012 winner of Microsoft Corp.'s Life Sciences Innovation Awards.

The awards, announced at the Drug Information Association's (DIA) 48th annual meeting in Philadelphia, honor companies using Microsoft solutions to realize business and information technology benefits. This year's notable winners are revolutionizing medicine by bringing therapeutic breakthroughs to the market faster, to fight serious ailments, improve healthcare and enhance people's quality of life.

 "Now more than ever, the life sciences industry is faced with many challenges including cutting costs and bring new drugs and therapies to market faster," said Andrea McGonigle, national managing director, Life Sciences, Microsoft Corp. "We are impressed with how the winners demonstrate sustainable impacts through technology, and are proud that Microsoft's software plays an important role in enabling these achievements in life sciences."

 Data Intelligence' innovative sales force coaching application PharmaCOACH, built on Microsoft technology including Silverlight, helps healthcare companies align to their medical and non-medical customers by equipping the field teams with the right blend of knowledge, skills and behaviors needed for successful professional interactions.  Data Intelligence alongside their pharmaceutical client, a leading global provider of specialty medicines, developed PharmaCOACH to meet the client's demanding professional standards in terms of ethics, clinical knowledge, professional selling skills and above all healthcare customer partnering behaviors.  All of these capabilities were built in against a backdrop of a rapidly changing healthcare environment (the UK NHS currently undergoing major reconfiguration).  The capabilities delivered by PharmaCOA
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SOURCE Data Intelligence Limited
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