Navigation Links
Daniel Sontupe, SVP, Director of Market Access, at The CementBloc, to Present on Uncovering the Value in a Patient Support Program at CBI Summit
Date:6/18/2012

NEW YORK, June 18, 2012 /PRNewswire/ -- Daniel Sontupe, SVP, Director Market Access, at The CementBloc, will be presenting his expertise on the value of patient support programs at CBI's 5th Bio/Pharmaceutical Summit on Managed Care Marketing in Philadelphia, Pennsylvania on June 20, 2012. 

The conference is a two-day symposium designed for senior-level pharmaceutical and biotechnology professionals seeking to understand which payers are most valuable and what messages and value propositions drive decision makers in order to maximize market access. Mr. Sontupe will be presenting the basics of analyzing and developing a multifaceted patient support program in his talk entitled, "Uncovering the Value in a Patient Support Program." Mr. Sontupe will bring to the symposium his unique expertise in determining what needs to be developed to create a successful patient support program that eases the clutter in the prescriber's office.

"The pharmaceutical reimbursement and market access challenge continues to expand for pharmaceutical marketers and today spreads well beyond health plans and employers," says Mr. Sontupe. "As the Supreme Court debates the validity of the Affordable Care Act, we need to develop varied ways to help healthcare professionals navigate this ever-changing space and help ensure patients access to the appropriate therapies."

At The CementBloc, Mr. Sontupe oversees the market access team, responsible for helping craft both payer-facing and HCP-facing strategies and tactics to tackle health plan coverage and product reimbursement issues. Dan has spent nearly 20 years navigating the managed markets, beginning his career as an analyst and manager at Medco (now part of Express Scripts) and as a product manager and director at Sanofi-Aventis and Watson Pharmaceuticals, respectively. Dan and his team are constantly developing new ways to communicate a drug's value to the payer while at the same time supporting the HCP's need to be knowledgeable and resourced to negotiate the process on behalf of their patients for delivery of appropriate treatments and associated reimbursement support.

About The CementBloc: The CementBloc is a leading multichannel healthwellness creative agency based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, an independent global network of entrepreneurial healthcare creative agencies.

http://www.thecementbloc.com/


'/>"/>
SOURCE The CementBloc
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Okuma America Chooses The Daniel Group To Provide Customer Service Research
2. Academy of Managed Care Pharmacy (AMCP) Installs 2012-2013 Board of Directors
3. Angeion Selects Hendrik Struik for Board of Directors
4. University of Maryland BioPark Announces MedImmunes Dr. Bahija Jallal as Newest Member of Board of Directors for UM Health Sciences Research Park
5. WAISMANN METHOD® Director Encourages Public to Participate in National Take-Back Day
6. SCOLR Pharma Welcomes Clem Calabrese as Director of Field Sales
7. Althea Technologies Appoints Dr. Kristin DeFife, Director, Biologics Manufacturing And Jack Wright, VP, Sales and Marketing
8. WAISMANN METHOD® Medical Director Voices Support for Fibromyalgia Awareness Day
9. Young Innovations, Inc. Board Of Directors Declares Quarterly Dividend
10. Allscripts Adds Two Independent Directors to Board
11. Accuray Appoints Richard Pettingill, LFACHE to Board of Directors
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/29/2016)... April 29, 2016 Automation is ... laboratory due to the growing demands for productivity in ... contemporary automated systems are already adept of a wide ... tedious and manual labor. Instrumentation continues to evolve, and ... conceivable just a few years ago. Originally used mostly ...
(Date:4/28/2016)... 28, 2016 Research and Markets ... Surgery Products Market 2016-2020" report to their offering. ... The global plastic surgery products market is ... the period 2016-2020. , ,The growing adoption of laser ... growth of the market. Lasers are used to treat ...
(Date:4/28/2016)... , April 28, 2016  The blood testing ... million dollars, according to Kalorama Information and The Freedonia ... immunoassays and nucleic acid testing.  The healthcare research firm ... progress in developing blood collection stations and in improving ... in Kalorama Information,s report, Blood Testing Market ...
Breaking Medicine Technology:
(Date:5/3/2016)... ... May 03, 2016 , ... The new ... medium and small physician practices, to better grasp and implement HIPAA’s privacy, security, ... guides practices on a well-defined, expert-created path to compliance. HIPAA Institute has positioned ...
(Date:5/2/2016)... ... May 03, 2016 , ... RNK ... sSOIP telemedicine stethoscope software that enables the stethoscope stream to go over the ... works with RNK’s flagship PCP-USB stethoscope. , Remote auscultation involves two software elements ...
(Date:5/2/2016)... Texas (PRWEB) , ... May 02, 2016 , ... ... 3, Issue 1 of Patient Experience Journal (PXJ), an international, open access, ... experience. With almost half the issue representing international (non-US) based authors, the third ...
(Date:5/2/2016)... Texas (PRWEB) , ... May 02, 2016 , ... The ... a time to honor the civilian nurses that care for its uniformed service members, ... signed a proclamation in 1974 designating May 6th through May 12th National Nurses Week. ...
(Date:5/2/2016)... ... May 02, 2016 , ... In honor of National Physical Fitness and ... people who share their fitness journey on social media. , The foot care ... award a $100 product voucher each week during May to one winner. , “Whether ...
Breaking Medicine News(10 mins):