Navigation Links
Daniel Sontupe, SVP, Director of Market Access, at The CementBloc, to Present on Uncovering the Value in a Patient Support Program at CBI Summit
Date:6/18/2012

NEW YORK, June 18, 2012 /PRNewswire/ -- Daniel Sontupe, SVP, Director Market Access, at The CementBloc, will be presenting his expertise on the value of patient support programs at CBI's 5th Bio/Pharmaceutical Summit on Managed Care Marketing in Philadelphia, Pennsylvania on June 20, 2012. 

The conference is a two-day symposium designed for senior-level pharmaceutical and biotechnology professionals seeking to understand which payers are most valuable and what messages and value propositions drive decision makers in order to maximize market access. Mr. Sontupe will be presenting the basics of analyzing and developing a multifaceted patient support program in his talk entitled, "Uncovering the Value in a Patient Support Program." Mr. Sontupe will bring to the symposium his unique expertise in determining what needs to be developed to create a successful patient support program that eases the clutter in the prescriber's office.

"The pharmaceutical reimbursement and market access challenge continues to expand for pharmaceutical marketers and today spreads well beyond health plans and employers," says Mr. Sontupe. "As the Supreme Court debates the validity of the Affordable Care Act, we need to develop varied ways to help healthcare professionals navigate this ever-changing space and help ensure patients access to the appropriate therapies."

At The CementBloc, Mr. Sontupe oversees the market access team, responsible for helping craft both payer-facing and HCP-facing strategies and tactics to tackle health plan coverage and product reimbursement issues. Dan has spent nearly 20 years navigating the managed markets, beginning his career as an analyst and manager at Medco (now part of Express Scripts) and as a product manager and director at Sanofi-Aventis and Watson Pharmaceuticals, respectively. Dan and his team are constantly developing new ways to communicate a drug's value to the payer while at the same time supporting the HCP's need to be knowledgeable and resourced to negotiate the process on behalf of their patients for delivery of appropriate treatments and associated reimbursement support.

About The CementBloc: The CementBloc is a leading multichannel healthwellness creative agency based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, an independent global network of entrepreneurial healthcare creative agencies.

http://www.thecementbloc.com/


'/>"/>
SOURCE The CementBloc
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Okuma America Chooses The Daniel Group To Provide Customer Service Research
2. Academy of Managed Care Pharmacy (AMCP) Installs 2012-2013 Board of Directors
3. Angeion Selects Hendrik Struik for Board of Directors
4. University of Maryland BioPark Announces MedImmunes Dr. Bahija Jallal as Newest Member of Board of Directors for UM Health Sciences Research Park
5. WAISMANN METHOD® Director Encourages Public to Participate in National Take-Back Day
6. SCOLR Pharma Welcomes Clem Calabrese as Director of Field Sales
7. Althea Technologies Appoints Dr. Kristin DeFife, Director, Biologics Manufacturing And Jack Wright, VP, Sales and Marketing
8. WAISMANN METHOD® Medical Director Voices Support for Fibromyalgia Awareness Day
9. Young Innovations, Inc. Board Of Directors Declares Quarterly Dividend
10. Allscripts Adds Two Independent Directors to Board
11. Accuray Appoints Richard Pettingill, LFACHE to Board of Directors
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/2/2017)... Denmark , Oct. 2, 2017 The Rebound ... in the struggle to reverse the tide of prescription drug ... for regulating their medicine intake and stepping down their dosage ... set to launch in December 2017; the first 100,000 people ... Learn more at http://www.rebound-solution.com/ ...
(Date:9/28/2017)... Cohen Veterans Bioscience and Early Signal Foundation ... and home sensors for real-time monitoring of patients with ... nonprofit organization focused on disruptive health solutions for rare ... system to record and integrate behavioral, cognitive, physiological and ... ...
(Date:9/27/2017)... and NEW YORK , Sept. 27, 2017 ... mobile health and big data solutions, today announced that its MyDario product ... check your local TV listings for when The Dr. Oz Show airs ... The ... this month. ...
Breaking Medicine Technology:
(Date:10/13/2017)... ... October 13, 2017 , ... The International ... promote standards of excellence for the field of eating disorders, announces the opening ... 25, 2018 in Orlando, Florida at the Omni Resort at ChampionsGate. ...
(Date:10/13/2017)... ... October 13, 2017 , ... Lori R. Somekh, founder of ... ElderCounsel, a national organization of elder law and special needs planning attorneys. “Membership in ... It also provides a forum to network with elder law attorneys nationwide,” said Somekh. ...
(Date:10/13/2017)... ... ... The Visiting Nurse Association (VNA) of Somerset Hills is proud to host ... items from across the nation, this holiday-themed event will raise funds and awareness for ... The boutique will be open Saturday, November 4 (10:00 a.m. – 5:00 p.m.) ...
(Date:10/13/2017)... ... October 13, 2017 , ... Yisrayl Hawkins, Pastor and Overseer at The House ... most popular and least understood books in the Holy Scriptures, Revelation. The Book of ... baffled scholars for centuries. Many have tossed it off as mere rubbish, but Yisrayl ...
(Date:10/13/2017)... ... ... “The Journey: From the Mountains to the Mission Field”: the story of ... Philippines. “The Journey: From the Mountains to the Mission Field” is the creation of ... taught all ages and currently teaches a class of ladies at her church, which ...
Breaking Medicine News(10 mins):