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DKMS Americas announces new branding initiative to increase donor registry numbers
Date:3/21/2013

NEW YORK, March 21, 2013 /PRNewswire/ -- Every year, more than 12,000 patients in the U.S. are diagnosed with blood cancers for which a bone marrow transplant may be their only hope for a cure. 70% of patients in need rely on a perfect stranger for a bone marrow donation.  DKMS Americas, part of the world's largest bone marrow donor center announced today that they are leading the charge to increase the number of registered donors by embarking on an aggressive, nationwide campaign under the name Delete Blood Cancer. This new branding initiative is the first step in the organization's most ambitious awareness and donor registration campaign to date.

(Logo: http://photos.prnewswire.com/prnh/20130321/NY80989LOGO )

With over 3.4 million potential bone marrow donors registered worldwide and 33,000 life-saving matches, Delete Blood Cancer is at the very forefront of the fight against blood cancer.  This new initiative will focus both on the organization's unprecedented numbers, and its dedication to cultivating personal connections and one-on-one relationships with its members.  Many donors and patients have the opportunity to meet and form meaningful friendships that only the bond of a life-saving donation could create.  

"Since its founding, Delete Blood Cancer has registered over 3.4 million bone marrow donors worldwide," said Chris Kuthan , CEO of Delete Blood Cancer. "Our new name reflects what we have achieved and our very mission. The goal of our important, integrated strategy is to continue to raise those numbers, while launching an informational campaign emphasizing just how easy it is to become a potential donor.  We are very much looking forward to expanding our mission and our message to these markets and to continue to provide matches for the thousands of people nationwide in need of a life-saving transplant."

With the use of print, radio, TV, online and social media, Delete Blood Cancer will flood the airwaves, the web and newspapers in an attempt to increase the number of bone marrow donors, ultimately leading to saving the lives of thousands afflicted with life-threatening blood diseases.  In addition to mass media, the organization will also utilize hyper-local outlets and will work to create partnerships with local corporations, sports teams, colleges and retailers.  Delete Blood Cancer will also concentrate on raising awareness about the organization and the need for donors by participating in local health and wellness fairs, runs, marathons and cycling events.

Delete Blood Cancer's campaign to register as many potential bone marrow donors as possible is currently underway in New England, the New York/Tri-state area, Texas, St. Louis and Tennessee.  The new, integrated campaign is expected to debut in March 2013 and will roll-out in the following regions:  Atlanta, Chicago, Washington, DC, Los Angeles, and the Bay Area.

About Delete Blood Cancer:
Delete Blood Cancer DKMS leads the fight to defeat blood cancer by empowering people to take action, give bone marrow and save lives. With over 3.4 million registered bone marrow donors, Delete Blood Cancer is part of the largest bone marrow donor center in the world. More than 34,000 of the donors have helped save lives by donating their bone marrow. More information about Delete Blood Cancer and how to register online: www.deletebloodcancer.org


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SOURCE Delete Blood Cancer DKMS
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