Navigation Links
DKMS Americas announces new branding initiative to increase donor registry numbers
Date:3/21/2013

NEW YORK, March 21, 2013 /PRNewswire/ -- Every year, more than 12,000 patients in the U.S. are diagnosed with blood cancers for which a bone marrow transplant may be their only hope for a cure. 70% of patients in need rely on a perfect stranger for a bone marrow donation.  DKMS Americas, part of the world's largest bone marrow donor center announced today that they are leading the charge to increase the number of registered donors by embarking on an aggressive, nationwide campaign under the name Delete Blood Cancer. This new branding initiative is the first step in the organization's most ambitious awareness and donor registration campaign to date.

(Logo: http://photos.prnewswire.com/prnh/20130321/NY80989LOGO )

With over 3.4 million potential bone marrow donors registered worldwide and 33,000 life-saving matches, Delete Blood Cancer is at the very forefront of the fight against blood cancer.  This new initiative will focus both on the organization's unprecedented numbers, and its dedication to cultivating personal connections and one-on-one relationships with its members.  Many donors and patients have the opportunity to meet and form meaningful friendships that only the bond of a life-saving donation could create.  

"Since its founding, Delete Blood Cancer has registered over 3.4 million bone marrow donors worldwide," said Chris Kuthan , CEO of Delete Blood Cancer. "Our new name reflects what we have achieved and our very mission. The goal of our important, integrated strategy is to continue to raise those numbers, while launching an informational campaign emphasizing just how easy it is to become a potential donor.  We are very much looking forward to expanding our mission and our message to these markets and to continue to provide matches for the thousands of people nationwide in need of a life-saving transplant."

With the use of print, radio, TV, online and social media, Delete Blood Cancer will flood the airwaves, the web and newspapers in an attempt to increase the number of bone marrow donors, ultimately leading to saving the lives of thousands afflicted with life-threatening blood diseases.  In addition to mass media, the organization will also utilize hyper-local outlets and will work to create partnerships with local corporations, sports teams, colleges and retailers.  Delete Blood Cancer will also concentrate on raising awareness about the organization and the need for donors by participating in local health and wellness fairs, runs, marathons and cycling events.

Delete Blood Cancer's campaign to register as many potential bone marrow donors as possible is currently underway in New England, the New York/Tri-state area, Texas, St. Louis and Tennessee.  The new, integrated campaign is expected to debut in March 2013 and will roll-out in the following regions:  Atlanta, Chicago, Washington, DC, Los Angeles, and the Bay Area.

About Delete Blood Cancer:
Delete Blood Cancer DKMS leads the fight to defeat blood cancer by empowering people to take action, give bone marrow and save lives. With over 3.4 million registered bone marrow donors, Delete Blood Cancer is part of the largest bone marrow donor center in the world. More than 34,000 of the donors have helped save lives by donating their bone marrow. More information about Delete Blood Cancer and how to register online: www.deletebloodcancer.org


'/>"/>
SOURCE Delete Blood Cancer DKMS
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Cochlear™ Americas Adds the Nucleus® Support App to its Mobile Service Offerings
2. DICOM Grid Selected as a Finalist for the 2012 Red Herring Top 100 Americas Award
3. Cochlear Americas Receives FDA Approval of the Worlds Thinnest, Full Length Electrode for Cochlear Implantation
4. EvaluatePharma Names Debbie Paul CEO, Americas to Lead Growth in Key Region
5. Pharmalink Consulting Appoints Chief Operating Officer for the Americas
6. Active Pharmaceutical Ingredients (API) Market in the Americas to 2017 - Shift Towards Generics and Biosimilars as South and Central America Emerges as a Key Growth Region
7. Cochlear Americas Announces 2013 Graeme Clark and Anders Tjellstrom Scholarship Winners
8. Precision Optics Corporation Announces $1 Million Order for Microprecision™ Based Endoscopes
9. Young Innovations, Inc. Announces Record Sales and EPS for the Quarter Ended March 31, 2012
10. JDRF Announces Research Collaboration with Dexcom, Inc. to Develop "Smart Transmitter" Technology to Accelerate Artificial Pancreas Studies
11. Misonix Announces New Distribution Agreement For Panama
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/26/2016)... Australia,s successful biotechnology scientists, Dr Graham ... Noxopharm Limited [ABN 50 608 966 123] ("Noxopharm"). Noxopharm is seeking ... ASX. Noxopharm is a clinic-ready company with its first ... study later this year. NOX66 ... cancer patients - the ability of cancers to become resistant to ...
(Date:6/26/2016)... Jazz Pharmaceuticals plc (Nasdaq: JAZZ ) announced ... Act of 1976, as amended ("HSR"), with respect to ... CPXX ) expired effective June 24, 2016, ... previously announced on May 31, 2016, Jazz Pharmaceuticals and ... Jazz Pharmaceuticals has commenced a tender offer for all ...
(Date:6/26/2016)... Ontario , June 27, 2016  VMS Rehab ... Company,s Board will take whatever measures required to build ... Company,s stock which is currently listed on the OTC ... Wexler, Company Chairman and CEO, "We are seeing an ... difficult to understand, not only by the Company, but ...
Breaking Medicine Technology:
(Date:6/27/2016)... ... June 27, 2016 , ... ... authorized OSHA Training Institute Education Center headquartered in Northern California, has issued an ... extreme heat at their worksites. Employers with workers exposed to high temperatures ...
(Date:6/27/2016)... ... June 27, 2016 , ... "FCPX editors can now reveal ... Final Cut Pro X," said Christina Austin - CEO of Pixel Film Studios. ... Cut Pro X users can now reveal the media of their split screens ...
(Date:6/27/2016)... ... ... TherapySites, the leading website and online marketing ... Association. This new relationship allows TherapySites to continue to extend their online ... and promotional offers. , "TCA is extremely excited about this new partnership, as ...
(Date:6/27/2016)... ... June 27, 2016 , ... ... its strategic partnership with Connance, a healthcare industry leader providing predictive analytics ... proprietary technology combine to provide health systems, hospitals and ambulatory surgical centers ...
(Date:6/27/2016)... ... June 27, 2016 , ... ... to revolutionize the emergency ambulance transport experience for the millions of people who ... Uber has disrupted the taxi industry through the use of technology. Now, SmartEMS ...
Breaking Medicine News(10 mins):