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Creating a Platform for Managed Care Pull-Through Success in 2011
Date:11/12/2010

effective messaging, customer segmentation, effectiveness metrics, KOL management, and communication topics, channels and timing are among the topics covered.
  • Current challenges organizations face in their efforts to increase pull-through.
  • Best practices for pull-through that were shared by participants in survey responses.

  • This study, which features 200+ metrics and 40 Best Practices, is based on an analysis of survey results and interview content collected from 33 executives at 24 organizations including Abbott Labs, Alcon, AstraZeneca, GlaxoSmithKline, Johnson & Johnson, Merck, Novo Nordisk, Pfizer, sanofi-aventis, Takeda, Wyeth and more.

    Account Managers, sales leaders and brand executives will be able to use the information in this report to identify and close performance gaps in their pull-through organizations' processes, programs and activities. To download a complimentary study excerpt, go to: http://www3.best-in-class.com/rr1029.htm.

    ABOUT BEST PRACTICES, LLC

    Best Practices, LLC, conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. Best Practices, LLC has been a leader in pharmaceutical research and consulting for 17 years; our clients include 48 out of the top 50 pharmaceutical companies. For more information visit: http://www3.best-in-class.com.


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    SOURCE Best Practices, LLC
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