Navigation Links
Creating Partnerships Across R&D and Marketing to Ensure a Successful Global Launch
Date:10/6/2010

CHAPEL HILL, N.C., Oct. 6 /PRNewswire/ -- Pharmaceutical and biotech companies reach much greater and sustained product success when they ensure strong partnerships between R&D and marketing, balancing therapeutic innovation with commercial focus in all stages of product development. It requires companies to break down the walls that have traditionally separated R&D from marketing and instead leverage the strengths of both talented medical researchers and skillful marketers.

Best Practices LLC's benchmarking report, Best Practices in Global Pharmaceutical Launches, outlines just what commercially focused R&D looks like. For example, marketing organizations have now assumed an active role in conducting early and continuous market research and interacting with thought leaders to identity unmet medical needs, assess market opportunities, drive product profile development and positioning, and create customer demand and brand loyalty.

For more information, sample practices and graphics from this report, download a complimentary excerpt at http://www3.best-in-class.com/rr1025.htm.  

Analysts harvested survey data and qualitative best practices from informed executives at elite pharmaceutical companies, including Merck, Pfizer, Johnson & Johnson, Bristol-Myers Squibb and Novartis.  The report includes over 180 metrics, 100 best practices and 20 company narratives on critical pre and post launch topics, including:
 

  • Marketing Launch Strategy and Structure
  • Marketing Investment and Staffing
  • Cross-Functional Launch Team Composition and Management
  • Thought Leader Development
  • Sales Force Support and Compensation Management
  • Market Research
  • Marketing Activities
  • Life Cycle Management
     

A small sample of the compelling best practices shared include:
 

  • Top-performing benchmark partners invested significant financial and human resources to ensure the initial and on-going success of important new products. For a blockbuster drug with potential annual sales of at least $500 million ~ $1 billion within 3-4 years following launch, these companies spent between $100 million and $500 million in marketing dollars.
  • Benchmark partners stressed the importance of managing thought leader development as an integrated, multi-phased process. Companies seek to tailor their efforts, activities and relationship investments to match the value of each thought leader segment and to reflect the roles of each segment at different points in time.

Product and marketing executives seeking to improve their own drug launch process will find this detailed report invaluable for learning how the best in the world do it.  By implementing the basic drug launch formulas of best-in-class organizations, companies can fine-tune their products' positioning with added assurances of success.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC serves 48 of the world's 50 top pharmaceutical companies.  For 17 years, we have conducted work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies.  For more information about the company, go to www.best-in-class.com.


'/>"/>
SOURCE Best Practices, LLC
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. Medco Completes Acquisition of United BioSource Corporation, Creating Powerful Engine for Rapidly Advancing Clinical Insight and Innovation
2. Graymark Healthcare Agrees to Sell Pharmacy Division to Walgreens Creating Pure Play Sleep Apnea Company
3. Empire BlueCross BlueShield Expands Lab Networks -- Creating Broader Choice, Robust Competition and Lower Costs for Consumers
4. Learn How Merck is Creating a Unified Culture and Company Brand During NewsGator Webinar Entitled: From MyMerck to OneMerck - Enterprise 2.0
5. Creating Healthcare Reform from the Inside Out Through Supply Chain Best Practices that Improve Financial and Clinical Performance is Focus of 2010 GHX Supply Chain Summit
6. Sanofi-aventis to Acquire Chattem Inc., Creating a Strong U.S. Consumer Healthcare Platform
7. CMS Admits New Surety Bond and Accreditation Requirement for Home Medical Equipment Suppliers Creating Patient Access Issues
8. Aethlon Medical Engages Fabiani & Company to Advance U.S. Government Partnerships
9. Codexis Expands Pharmaceutical Manufacturing Partnerships
10. PAREXEL Expert To Lead Panel on Innovative Drug Development in Asia at Partnerships in Clinical Trials Asia Pacific Conference
11. PRA International Experts Present a Session at the 8th Annual Partnerships in Clinical Trials 2009
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/22/2017)... 22, 2017  Corin Group announced today the launch ... to treat patients with both a massive rotator cuff ... condition, known as cuff tear arthropathy, causes pain and ... The Humelock Reversed Shoulder System, which was developed ... based near Lyon, France , received ...
(Date:2/22/2017)... and PUNE, India , February 22, ... Allied Market Research, titled, "Automated Radio Synthesis Modules Market: Global ... automated radiosynthesis modules market was worth $20 million in 2015 ... a CAGR of 6.6% from 2016 to 2022. ... terms of both market revenues and unit volumes, whereas ...
(Date:2/22/2017)... --  Known for selling everyday household products commonly found ... California urologist Dr. Ron ... the British conglomerate that makes those products – it ... her late husband,s invention, business plans, and other trade ... until his violent death in 2013, filed suit yesterday ...
Breaking Medicine Technology:
(Date:2/22/2017)... ... February 22, 2017 , ... ... to Quality Insights to help small practices in Delaware, New Jersey, Pennsylvania and ... by the Medicare Access and CHIP Reauthorization Act of 2015 (MACRA). , ...
(Date:2/22/2017)... ... 22, 2017 , ... Michael J. Hennessy Associates, Inc. (MJH ... technology professionals and other key stakeholders with an array of valuable resources, Healthcare ... 1, announced Michael J. Hennessy, Jr., president of MJH Associates. , In ...
(Date:2/22/2017)... ... 22, 2017 , ... Pet obesity in the U.S. continued to steadily increase ... Association for Pet Obesity Prevention (APOP). During the ninth annual survey, APOP also found ... benefits of corn and grains, value of raw and organic diets, and the best ...
(Date:2/22/2017)... , ... February 22, 2017 , ... ... Yet with so many different solutions on the market, it is easy to ... Texas Premier Locksmith offers a complimentary security consultation. , Home Security ...
(Date:2/22/2017)... - NORTHERN CALIFORNIA (PRWEB) , ... February 22, ... ... to expand the pipeline and the number of African American/Black students who want ... students and residents to pursue their careers as physicians in the Oakland/San Francisco ...
Breaking Medicine News(10 mins):