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Creating Partnerships Across R&D and Marketing to Ensure a Successful Global Launch
Date:10/6/2010

CHAPEL HILL, N.C., Oct. 6 /PRNewswire/ -- Pharmaceutical and biotech companies reach much greater and sustained product success when they ensure strong partnerships between R&D and marketing, balancing therapeutic innovation with commercial focus in all stages of product development. It requires companies to break down the walls that have traditionally separated R&D from marketing and instead leverage the strengths of both talented medical researchers and skillful marketers.

Best Practices LLC's benchmarking report, Best Practices in Global Pharmaceutical Launches, outlines just what commercially focused R&D looks like. For example, marketing organizations have now assumed an active role in conducting early and continuous market research and interacting with thought leaders to identity unmet medical needs, assess market opportunities, drive product profile development and positioning, and create customer demand and brand loyalty.

For more information, sample practices and graphics from this report, download a complimentary excerpt at http://www3.best-in-class.com/rr1025.htm.  

Analysts harvested survey data and qualitative best practices from informed executives at elite pharmaceutical companies, including Merck, Pfizer, Johnson & Johnson, Bristol-Myers Squibb and Novartis.  The report includes over 180 metrics, 100 best practices and 20 company narratives on critical pre and post launch topics, including:
 

  • Marketing Launch Strategy and Structure
  • Marketing Investment and Staffing
  • Cross-Functional Launch Team Composition and Management
  • Thought Leader Development
  • Sales Force Support and Compensation Management
  • Market Research
  • Marketing Activities'/>"/>

SOURCE Best Practices, LLC
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