Navigation Links
CooperVision Wins 2012 REBRAND 100® Global Award
Date:3/19/2012

FAIRPORT, N.Y., March 19, 2012 /PRNewswire/ -- CooperVision, a leading global contact lens manufacturer, was recognized by REBRAND 100®'s Eighth Annual Global Awards with a "Best of" award for excellence in brand repositioning. Global strategic branding firm Siegel+Gale collaborated with the company on its new brand strategy and visual identity. The REBRAND 100® is the first and highest worldwide recognition of its kind.

CooperVision's revitalized brand clearly defines what makes the company unique and valuable. The brand platform features a striking visual identity based on watercolors, providing an unexpected departure from the industry's standard brand concept. The new design, a fresh and original take on the concept of moisture and color, celebrates the refreshing perspective contact lens wearers enjoy with CooperVision lenses. This design concept can be seen throughout CooperVision's website.

"Our new brand reflects the genuine connection that CooperVision makes with customers and wearers and our creative approach to solving vision correction needs," remarked CooperVision president, John Weber. "We are proud to be recognized with this prestigious award from REBRAND100®. More importantly, we're energized by the results of the rebranding, which our employees throughout the world have eagerly embraced, and our customers have recognized as a refreshingly different approach to the eye care market." 

"CooperVision has been a joy to work with. Its managers appreciate simplicity and are unafraid to break convention," said Howard Belk, co-CEO and chief creative officer at Siegel+Gale. "We are pleased that their courage has been recognized by the REBRAND jury."

About CooperVision
CooperVision, a unit of The Cooper Companies, Inc. (NYSE: COO), is one of the world's leading manufacturers of soft contact lenses. Dedicated to continually bringing a refreshing perspective to the contact lens experience for practitioners and patients, CooperVision specializes in lenses for astigmatism, presbyopia, and ocular dryness. The company routinely collaborates with eye-care professionals in the research and development of relevant products. CooperVision manufactures a full array of monthly, two-week, and daily disposable contact lenses featuring advanced materials and optics. For more information, visit www.coopervision.com.

About Siegel+Gale
Siegel+Gale (www.siegelgale.com) is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, simplification, research and digital strategy.

About REBRAND™ and the REBRAND 100® Global Awards
REBRAND™ is the world's leading resource for effective brand transformations. The REBRAND 100 Global Awards is the first and most respected recognition for repositioned brands. Featured in such media as The Wall Street Journal, CNN Money, Bloomberg Businessweek, various magazines and books, the annual competition has entry deadlines in late September. The full 2012 winners showcase is at www.rebrand.com.


'/>"/>
SOURCE CooperVision
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. CooperVision™ Helps the Association for the Blind and Visually Impaired
2. CooperVision Introduces New Corporate Brand Identity
3. CooperVision Adds Global Professional Relations Role; Richard Clompus Joins Company as Vice President
4. Endo Pharmaceuticals Announces Proposal to Change Name of Parent Company and Rebrands Enterprise: Revealing an Innovative Corporate Structure Dedicated to Redefining Healthcare Value
5. American Scientific Resources Rebrands Non-Contact Thermometer for Mass Market Consumer Appeal
6. SPO Announces Completion of Rebranding Program
7. Pharmaceuticals: Global Industry Guide
8. GlobalSpec Medical Equipment Design Online Trade Show and Event Draws More Than 1,100 Attendees
9. Philips and the World Association of Sleep Medicine Join Together to Raise Global Awareness of the Importance of Sleep
10. Global Call for Mercury-free Vaccines Issued
11. Marken Validates Top Position in Global Clinical Sample Shipments
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... Tenn. , June 24, 2016  Arkis ... providing less invasive and more durable cerebrospinal fluid ... in funding.  The Series-A funding is led by ... Lighthouse Fund, and other private investors.  Arkis, new ... neurosurgical instrumentation and the market release of its ...
(Date:6/23/2016)... , June 23, 2016 Any dentist who has ... of the current process. Many of them do not even ... technical difficulties and high laboratory costs involved. And those who ... it at such a high cost that the majority of ... Dr. Parsa Zadeh , founder of Dental Evolutions ...
(Date:6/23/2016)... Roche (SIX: RO, ROG; OTCQX: RHHBY) announced ... BRAHMS PCT (procalcitonin) assay as a dedicated testing solution ... this clearance, Roche is the first IVD company in ... sepsis risk assessment and management. PCT is ... levels in blood can aid clinicians in assessing the ...
Breaking Medicine Technology:
(Date:6/25/2016)... ... June 25, 2016 , ... ... non-athletes recover from injury. Recently, he has implemented orthobiologic procedures as a method ... —Johnson is one of the first doctors to perform the treatment. Orthobiologics are ...
(Date:6/24/2016)... Los Angeles, CA (PRWEB) , ... June 24, 2016 , ... ... plastic surgery procedures that most people are unfamiliar with. The article goes on to ... known procedures, but also many of these less common operations such as calf and ...
(Date:6/24/2016)... ... , ... Marcy was in a crisis. Her son James, eight, was out of control. Prone ... physically. , “When something upset him, he couldn’t control his emotions,” remembers Marcy. “If ... at my other children and say he was going to kill them. If we ...
(Date:6/24/2016)... ... June 24, 2016 , ... Dr. ... accelerated orthodontic treatment. Dr. Cheng has extensive experience with all areas of orthodontics, ... and accelerated osteogenic orthodontics. , Micro-osteoperforation is a revolutionary adjunct to orthodontic ...
(Date:6/24/2016)... Plano, TX (PRWEB) , ... June 24, 2016 , ... ... taking part in Genome magazine’s Code Talker Award, an essay contest in which patients ... for an award to be presented at the 2016 National Society of Genetic Counselors ...
Breaking Medicine News(10 mins):