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CooperVision Wins 2012 REBRAND 100® Global Award
Date:3/19/2012

FAIRPORT, N.Y., March 19, 2012 /PRNewswire/ -- CooperVision, a leading global contact lens manufacturer, was recognized by REBRAND 100®'s Eighth Annual Global Awards with a "Best of" award for excellence in brand repositioning. Global strategic branding firm Siegel+Gale collaborated with the company on its new brand strategy and visual identity. The REBRAND 100® is the first and highest worldwide recognition of its kind.

CooperVision's revitalized brand clearly defines what makes the company unique and valuable. The brand platform features a striking visual identity based on watercolors, providing an unexpected departure from the industry's standard brand concept. The new design, a fresh and original take on the concept of moisture and color, celebrates the refreshing perspective contact lens wearers enjoy with CooperVision lenses. This design concept can be seen throughout CooperVision's website.

"Our new brand reflects the genuine connection that CooperVision makes with customers and wearers and our creative approach to solving vision correction needs," remarked CooperVision president, John Weber. "We are proud to be recognized with this prestigious award from REBRAND100®. More importantly, we're energized by the results of the rebranding, which our employees throughout the world have eagerly embraced, and our customers have recognized as a refreshingly different approach to the eye care market." 

"CooperVision has been a joy to work with. Its managers appreciate simplicity and are unafraid to break convention," said Howard Belk, co-CEO and chief creative officer at Siegel+Gale. "We are pleased that their courage has been recognized by the REBRAND jury."

About CooperVision
CooperVision, a unit of The Cooper Companies, Inc. (NYSE:

SOURCE CooperVision
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