FAIRPORT, N.Y., March 19, 2012 /PRNewswire/ -- CooperVision, a leading global contact lens manufacturer, was recognized by REBRAND 100®'s Eighth Annual Global Awards with a "Best of" award for excellence in brand repositioning. Global strategic branding firm Siegel+Gale collaborated with the company on its new brand strategy and visual identity. The REBRAND 100® is the first and highest worldwide recognition of its kind.
CooperVision's revitalized brand clearly defines what makes the company unique and valuable. The brand platform features a striking visual identity based on watercolors, providing an unexpected departure from the industry's standard brand concept. The new design, a fresh and original take on the concept of moisture and color, celebrates the refreshing perspective contact lens wearers enjoy with CooperVision lenses. This design concept can be seen throughout CooperVision's website.
"Our new brand reflects the genuine connection that CooperVision makes with customers and wearers and our creative approach to solving vision correction needs," remarked CooperVision president, John Weber. "We are proud to be recognized with this prestigious award from REBRAND100®. More importantly, we're energized by the results of the rebranding, which our employees throughout the world have eagerly embraced, and our customers have recognized as a refreshingly different approach to the eye care market."
"CooperVision has been a joy to work with. Its managers appreciate simplicity and are unafraid to break convention," said Howard Belk, co-CEO and chief creative officer at Siegel+Gale. "We are pleased that their courage has been recognized by the REBRAND jury."
CooperVision, a unit of The Cooper Companies, Inc. (NYSE: COO), is one of the world's leading manufacturers of soft contact lenses. Dedicated to continually bringing a refreshing perspective to the contact lens experience for practitioners and patients, CooperVision specializes in lenses for astigmatism, presbyopia, and ocular dryness. The company routinely collaborates with eye-care professionals in the research and development of relevant products. CooperVision manufactures a full array of monthly, two-week, and daily disposable contact lenses featuring advanced materials and optics. For more information, visit www.coopervision.com.
Siegel+Gale (www.siegelgale.com) is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, simplification, research and digital strategy.
About REBRAND™ and the REBRAND 100® Global Awards
REBRAND™ is the world's leading resource for effective brand transformations. The REBRAND 100 Global Awards is the first and most respected recognition for repositioned brands. Featured in such media as The Wall Street Journal, CNN Money, Bloomberg Businessweek, various magazines and books, the annual competition has entry deadlines in late September. The full 2012 winners showcase is at www.rebrand.com.
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