Navigation Links
CooperVision Wins 2012 REBRAND 100® Global Award
Date:3/19/2012

FAIRPORT, N.Y., March 19, 2012 /PRNewswire/ -- CooperVision, a leading global contact lens manufacturer, was recognized by REBRAND 100®'s Eighth Annual Global Awards with a "Best of" award for excellence in brand repositioning. Global strategic branding firm Siegel+Gale collaborated with the company on its new brand strategy and visual identity. The REBRAND 100® is the first and highest worldwide recognition of its kind.

CooperVision's revitalized brand clearly defines what makes the company unique and valuable. The brand platform features a striking visual identity based on watercolors, providing an unexpected departure from the industry's standard brand concept. The new design, a fresh and original take on the concept of moisture and color, celebrates the refreshing perspective contact lens wearers enjoy with CooperVision lenses. This design concept can be seen throughout CooperVision's website.

"Our new brand reflects the genuine connection that CooperVision makes with customers and wearers and our creative approach to solving vision correction needs," remarked CooperVision president, John Weber. "We are proud to be recognized with this prestigious award from REBRAND100®. More importantly, we're energized by the results of the rebranding, which our employees throughout the world have eagerly embraced, and our customers have recognized as a refreshingly different approach to the eye care market." 

"CooperVision has been a joy to work with. Its managers appreciate simplicity and are unafraid to break convention," said Howard Belk, co-CEO and chief creative officer at Siegel+Gale. "We are pleased that their courage has been recognized by the REBRAND jury."

About CooperVision
CooperVision, a unit of The Cooper Companies, Inc. (NYSE: COO), is one of the world's leading manufacturers of soft contact lenses. Dedicated to continually bringing a refreshing perspective to the contact lens experience for practitioners and patients, CooperVision specializes in lenses for astigmatism, presbyopia, and ocular dryness. The company routinely collaborates with eye-care professionals in the research and development of relevant products. CooperVision manufactures a full array of monthly, two-week, and daily disposable contact lenses featuring advanced materials and optics. For more information, visit www.coopervision.com.

About Siegel+Gale
Siegel+Gale (www.siegelgale.com) is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. With Simple is Smart as its operating philosophy, Siegel+Gale delivers powerful services in brand development, simplification, research and digital strategy.

About REBRAND™ and the REBRAND 100® Global Awards
REBRAND™ is the world's leading resource for effective brand transformations. The REBRAND 100 Global Awards is the first and most respected recognition for repositioned brands. Featured in such media as The Wall Street Journal, CNN Money, Bloomberg Businessweek, various magazines and books, the annual competition has entry deadlines in late September. The full 2012 winners showcase is at www.rebrand.com.


'/>"/>
SOURCE CooperVision
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. CooperVision™ Helps the Association for the Blind and Visually Impaired
2. CooperVision Introduces New Corporate Brand Identity
3. CooperVision Adds Global Professional Relations Role; Richard Clompus Joins Company as Vice President
4. Endo Pharmaceuticals Announces Proposal to Change Name of Parent Company and Rebrands Enterprise: Revealing an Innovative Corporate Structure Dedicated to Redefining Healthcare Value
5. American Scientific Resources Rebrands Non-Contact Thermometer for Mass Market Consumer Appeal
6. SPO Announces Completion of Rebranding Program
7. Pharmaceuticals: Global Industry Guide
8. GlobalSpec Medical Equipment Design Online Trade Show and Event Draws More Than 1,100 Attendees
9. Philips and the World Association of Sleep Medicine Join Together to Raise Global Awareness of the Importance of Sleep
10. Global Call for Mercury-free Vaccines Issued
11. Marken Validates Top Position in Global Clinical Sample Shipments
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/23/2016)... Capricor Therapeutics, Inc. ... company focused on the discovery, development and commercialization ... in its ongoing randomized HOPE-Duchenne clinical trial (Halt ... its 24-patient target. Capricor expects the trial to ... 2016, and to report top line data from ...
(Date:6/23/2016)... RIDGE, Ill. and INDIANAPOLIS ... of students receiving a Lilly Diabetes Tomorrow,s Leaders Scholarship ... The 2016 scholarship winners, announced today online at ... to let type 1 diabetes stand in the way ... Diabetes has supported the Foundation,s scholarship program since 2012, ...
(Date:6/23/2016)... 2016 The vast majority of dialysis patients ... Treatments are usually 3 times a week, with treatment ... travel time, equipment preparation and wait time.  This regimen ... for patients who are elderly and frail.  Many elderly ... rehabilitation centers for some duration of time. ...
Breaking Medicine Technology:
(Date:6/27/2016)... ... June 27, 2016 , ... TopConsumerReviews.com recently awarded their highest five-star rating to ... of individuals in the United States and Canada wear eyeglasses. Once considered to be ... vision and make a fashion statement. Even celebrities use glasses as a way of ...
(Date:6/26/2016)... Viejo, California (PRWEB) , ... June 26, 2016 , ... ... Final Cut Pro X. , "Film editors can give their videos a whole new ... said Christina Austin - CEO of Pixel Film Studios. , ProSlice Levels contains ...
(Date:6/26/2016)... ... June 26, 2016 , ... Many women ... diagnosed with endometriosis. These women need a treatment plan to not only alleviate ... that can help for preservation of fertility and ultimately achieving a pregnancy. The ...
(Date:6/25/2016)... ... ... The temporary closing of Bruton Memorial Library on June 21 due to a possible lice ... overlooked aspect of head lice: the parasite’s ability to live away from a human host, ... a necessary one in the event that lice have simply gotten out of control. , ...
(Date:6/25/2016)... CA (PRWEB) , ... June 25, 2016 , ... As ... with Magna Cum Laude and his M.D from the David Geffen School of Medicine ... and returned to Los Angeles to complete his fellowship in hematology/oncology at the UCLA-Olive ...
Breaking Medicine News(10 mins):