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CooperVision Introduces New Corporate Brand Identity
Date:3/18/2011

ckaging over the next few months. Building on the success of its practitioner-facing social media program in 2010, CooperVision is continuing to provide innovative solutions to practitioners. The Biofinity campaign will include access to content via quick response (QR) codes for both practitioners and patients.

The new corporate brand identity was developed by global strategic branding firm Siegel + Gale.

About CooperVision

CooperVision, a unit of The Cooper Companies, Inc. (NYSE: COO), is one of the world's leading manufacturers of soft contact lenses. The Company produces a full array of monthly, two-week and daily disposable contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges; such as astigmatism, presbyopia and ocular dryness; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, thereby creating real advantages for customers and wearers. For more information, visit www.coopervision.com.

Contact lenses are medical devices and can only be prescribed and dispensed by a licensed eye care professional.


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