Navigation Links
CooperVision Introduces New Corporate Brand Identity
Date:3/18/2011

ROCHESTER, N.Y., March 18, 2011 /PRNewswire/ -- Leading contact lens manufacturer, CooperVision today unveiled its new brand positioning and visual identity that better reflects the organization's values.

(Logo: http://photos.prnewswire.com/prnh/20110318/NY67257LOGO)

"CooperVision had a record year in 2010," said John A. Weber, president of CooperVision Inc. "In developing this new positioning we harnessed the momentum from 2010 and coupled it with a strong product pipeline and increased investment in sales & marketing to create a platform that brings a refreshing perspective to the market."

"Our new brand positioning reflects our commitment to bring a perspective that creates real advantages for our customers and wearers," said Dennis Murphy, president, the Americas, CooperVision. "We appreciate that no two eyes, no two patients, and no two days are ever the same. That's why we take a different approach to contact lenses in terms of how we develop and produce our lenses and how we partner with our customers."

The new watermark logo was designed to represent a blend of scientific precision with the vibrancy found in everyday experiences. The spectrum of colors and fluid nature of the design reinforces CooperVision's perspective that the world is a vibrant, ever-changing place. It also provides a unique take on water and comfort – valuable qualities of the CooperVision lenses that are key ingredients in our wearers' daily lives.

In addition to an updated marketing portfolio and packaging, the marketplace will experience a much energized CooperVision, building on its commitment to the eye care practitioner and the hard-to-fit patient with an ever expanded offering of its more widely used lenses such as Biofinity.

The new branding will debut in a new eye care practitioner trade campaign for CooperVision's Biofinity product line, and will be rolled out across all of CooperVision's online properties and product packaging over the next few months. Building on the success of its practitioner-facing social media program in 2010, CooperVision is continuing to provide innovative solutions to practitioners. The Biofinity campaign will include access to content via quick response (QR) codes for both practitioners and patients.

The new corporate brand identity was developed by global strategic branding firm Siegel + Gale.

About CooperVision

CooperVision, a unit of The Cooper Companies, Inc. (NYSE: COO), is one of the world's leading manufacturers of soft contact lenses. The Company produces a full array of monthly, two-week and daily disposable contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges; such as astigmatism, presbyopia and ocular dryness; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, thereby creating real advantages for customers and wearers. For more information, visit www.coopervision.com.

Contact lenses are medical devices and can only be prescribed and dispensed by a licensed eye care professional.


'/>"/>
SOURCE CooperVision
Copyright©2010 PR Newswire.
All rights reserved

Related medicine technology :

1. CooperVision Adds Global Professional Relations Role; Richard Clompus Joins Company as Vice President
2. Akrimax Pharmaceuticals, LLC, Introduces NitroMist® (Nitroglycerin Lingual Aerosol) 400mcg/Spray
3. Merz Pharmaceuticals Introduces Comprehensive Programs to Provide Patients With Financial Assistance for Xeomin® (incobotulinumtoxinA)
4. Heska Introduces New Lactate Meter Analyzer
5. Deb Group Introduces First Real-time Hand Hygiene Group Monitoring System Based on World Health Organization Guidelines
6. MicroAire Introduces New SlimLine™ ECTR Cannula
7. Seal Shield Introduces iPad Keyboard and Case for Healthcare
8. Zimmer Spine Introduces Industrys First Porous Metal Cervical Interbody Device
9. SolarSpa LLC Introduces New Patent Pending SolarFlex Far Infrared Heated Sauna Mat - Make Any Room Your Own Private Health Club
10. Abbott Introduces Biothreat Assay for PLEX-ID™ System
11. Upsher-Smith Introduces Nexa™ Select With More Plant-Based DHA Than Any Other Once-Daily Single Gel Capsule Rx Prenatal Vitamin
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/23/2016)... June 23, 2016 Research and Markets ... Medical Market Analysis 2016 - Forecast to 2022" report ... The report contains up to date financial data derived from ... of major trends with potential impact on the market during ... market segmentation which comprises of sub markets, regional and country ...
(Date:6/23/2016)... Research and Markets has announced the addition of the ... offering. The current unmet ... for MedImmune to enter. The US ageing population creates a ... considerable growth for effective anti-influenza medications. The introduction of a ... development is still in its infancy. Key ...
(Date:6/23/2016)... June 23, 2016 , , ... July 7, 2016 , , , , LOCATION: , , ... , , , EXPERT PANELISTS:  , , , Frost & ... Analyst, Christi Bird; Senior Industry Analyst, Divyaa Ravishankar and Unmesh Lal, ... The global pharmaceutical industry is witnessing an exceptional era. Several new ...
Breaking Medicine Technology:
(Date:6/26/2016)... PLAINSBORO, N.J. (PRWEB) , ... June 27, 2016 , ... ... same sources, yet in many ways they remain in the eye of the beholder, ... Oncology (EBO), a publication of The American Journal of Managed Care. For the full ...
(Date:6/26/2016)... ... June 26, 2016 , ... PawPaws brand pet supplements owned ... developed to enhance the health of felines. The formula is all-natural and is made ... in the PawPaws Cat Kidney Support Supplement Soft Chews are Astragalus Root ...
(Date:6/25/2016)... ... June 25, 2016 , ... Experts ... applications at AcademyHealth’s Annual Research Meeting June 26-28, 2016, at the Hynes Convention ... health care topics including advance care planning, healthcare costs and patient and family ...
(Date:6/25/2016)... , ... June 25, 2016 , ... "With 30 hand-drawn ... specific project," said Christina Austin - CEO of Pixel Film Studios. , ProHand ... all within Final Cut Pro X . Simply select a ProHand generator and ...
(Date:6/25/2016)... ... June 25, 2016 , ... Dr. Calvin ... injury. Recently, he has implemented orthobiologic procedures as a method for treating his ... of the first doctors to perform the treatment. Orthobiologics are substances that orthopaedic ...
Breaking Medicine News(10 mins):