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Cook Medical, Zimmer, Pro-Dex & J&J to Share Innovative Social Media Approaches to Marketing Device Products in Minneapolis
Date:6/13/2012

NEW YORK, June 13, 2012 /PRNewswire/ -- Digital Marketing for Medical Devices hosted by conference organizer ExL Pharma, will be taking place July 30 – August 1, 2012 at the Hyatt Regency Minneapolis, Minneapolis, MN. ExL has acquired and partnered with e-Patient Connections to establish and grow this event as the leading healthcare patient marketing event in the industry.  

In its 2nd year, Digital Marketing for Medical Devices creates a platform for marketing, product management and brand management professionals to learn, benchmark and understand key criteria needed in order to effectively initiate and leverage a digital marketing campaign for product and brand success.  Over 180 medical device-specific marketers and product managers converge on Minneapolis to share best practices and discuss industry trends within the expanding digital marketing industry.

The year's three-day program will enable participants to dive into the many issues and emerging opportunities in digital marketing facing medical device professionals today. Participants have the opportunity to network, share ideas and explore winning digital strategy approaches. Over 27 medical device marketing experts and creative thinkers will share innovative digital strategy and examples covering navigating social media in a heavily regulated environment, enhancing dialogue between patient and physician, creating a comprehensive digital marketing strategy and using a multi-channel approach to building consumer engagement.

This year's speakers include Medtronic, GE Healthcare, Cardiovascular Systems, Johnson & Johnson, Vistakcon, Cook Medical, Philips Medical, Boston Scientific, Zimmer, Becton Dickinson, and many more medical device-marketing innovators. Additionally, the conference will include 2 detailed pre-conference workshop sessions including mobile apps and the medical device industry, and conte
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