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Contrasting Reimbursement Environments Result in Different Prescribing Patterns for Premium-Priced Therapies in China and South Korea
Date:11/25/2013

number of patients who would be eligible for treatment. In South Korea, however, high cost agents for breast cancer have typically been admitted for reimbursement, although there is strict monitoring of how they are prescribed, and increasing cost pressures on payers mean that this monitoring is likely to become even more intense. Getting the payer value messaging right, so that the product is optimally positioned in terms of the specifics of NHI reimbursement, will be increasingly important in the future."  

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