Navigation Links
Consumer Marketing Research Innovation: Assessing New Tools for Understanding and Communicating with Consumers

CHAPEL HILL, N.C., Sept. 27, 2013 /PRNewswire/ -- New technologies are transforming how consumers educate themselves and make critical purchasing decisions. Correspondingly, across industry sectors the consumer marketing playbook and market research analysis approaches are evolving to better identify winning tools and techniques.

To help the pharmaceutical industry better engage and understand consumers, research and consulting leader Best Practices, LLC conducted a comprehensive research study that probes current and evolving innovative approaches for consumer marketing research and marketing communications across different industry sectors.

The study addresses many critical consumer marketing issues, including new media for interacting with consumers, new qualitative techniques for insight mining and new quantitative techniques for research data analysis. The new report, Consumer Marketing Research Innovation: Assessing New Tools, Technologies, and Approaches to Understand and Communicate with Consumers, presents data on three segments: pharmaceutical companies, non-pharmaceutical companies and the total benchmark class.

The report includes quantitative and qualitative data around the innovative tools and techniques market research leaders are using for forecasting, positioning, segmentation, brand research, concept testing and patient flow mapping. It also reviews which quantitative and qualitative research approaches market research leaders are currently utilizing most and why.

One of the many findings from the study: Online qualitative research is an emerging tool that removes the geographical and scheduling barriers associated with focus groups. The tool's rapid technological advances have made it much easier to quickly capture consumer insights. Despite online qual's rising stock, market research leaders still believe face-to-face has a place in qualitative research.

Key chapters in the study include:

  • Innovation in Marketing Research Approaches
  • Innovation in Marketing Research Tools
  • Using Innovation to Update the Use of Analysis Tools for Key Market Research Activities
  • Marketing Research Trend Changes – Qualitative Trends
  • Marketing Research Trend Changes – Quantitative Trends
  • Emerging Market Research Tools in Pharma Sector
  • Emerging Market Research Tools in Non-Pharma Sector
  • Communicating with Consumers
  • Trends in Consumer Communication
  • Evaluating Direct-to-Consumer Marketing
  • Lessons Learned and Pitfalls to Avoid
  • Secondary Research on Future Trends in Market Research

Best Practices, LLC engaged engaged 59 Market Research leaders at 58 companies through a benchmarking survey instrument. In addition, research analysts conducted executive interviews with eight selected respondents to collect qualitative data and insights. To learn more about this report, download a complimentary report excerpt at

For more information on other recent primary research studies, contact us at 919.403.0251 or visit our website at

Best Practices, LLC is a leading benchmarking, consulting and advisory services firm serving biopharmaceutical and medical device companies worldwide. Best Practices, LLC's clients include all the top 10 and 48 of the top 50 global healthcare companies. The firm conducts primary research and consulting using its comprehensive proprietary benchmarking tools and analysis. The operational insights, findings and analysis form the basis for our Benchmarking Reports, databases and advisory services to support executives in commercial and R&D operations.

SOURCE Best Practices, LLC
Copyright©2012 PR Newswire.
All rights reserved

Related medicine technology :

1. Sunrise Pharmaceutical, Inc. Sued for Violation of New Jersey Consumer Fraud Act
2. Consumers Union Calls On Medical Device Makers to Provide Warranties for Hip & Knee Implants
3. Assurex Health Appoints Veteran P&G Consumer Products Executive Virginia Coleman Drosos President to Lead Personalized Medicine Growth
4. CVS/pharmacy Consumer Survey Finds Less than Half of Americans are More Likely to Get Vaccinated Following Last Seasons Flu Outbreak, But Many More Call getting a Flu Shot a "Social Responsibility"
5. EPGL Medical Invents Self Powered Contact Lenses for Medical and Consumer Applications
6. Deceptive Practices By Illegal Online Drug Sellers Give Consumers a False Sense of Legitimacy and Safety, Reports NABP
7. New Medication Management And Adherence App, MyMeds, Introduced For iPhone, Android, Web; Unites Consumers, Pharmacists, Caregivers, Physicians
8. Supreme Court Ruling on Rx Industrys Pay-to-Delay-Generics Good News for NY Consumers
9. Consumer Watchdog: United Healthcare Sued for Discriminating Against HIV/AIDS Patients
10. Blue Cross To Allow HIV/AIDS Patients to "Opt-Out" of Mandatory Mail-Order Rx Drug Program, Announces Consumer Watchdog
11. Consumer Alert: Fraudulent Telemarketing Calls For Medical Alert Systems Target Senior Citizens
Post Your Comments:
(Date:11/26/2015)... , Nov. 26, 2015 Research and Markets ... "Asia Pacific Cardiac Pacemaker Market Outlook to 2019 - Rise ... the Demand " report to their offering. ... --> Boston scientific and others. ... players including Medtronic, Biotronik, Boston scientific ...
(Date:11/26/2015)... 2015 ) ... "2016 Future Horizons and Growth Strategies in ... Supplier Shares, Country Segment Forecasts, Competitive Intelligence, ... --> ) has announced ... Horizons and Growth Strategies in the French ...
(Date:11/26/2015)... 26, 2015 ... ser potential att använda SyMRI för att ... för patienter med multipel skleros (MS) eller ... SyntheticMR AB för att kunna använda SyMRI ... Med SyMRI kan man generera flera konstrastbilder ...
Breaking Medicine Technology:
(Date:11/27/2015)... ... November 27, 2015 , ... ... has prided itself for not only fulfilling the needs of advisers and clients ... an affordable price and providing top-tier customer service. However, there's always room for ...
(Date:11/27/2015)... ... November 27, 2015 , ... Avid collector, Andrew Hawley from Vintage ... style concert posters. This is one of Joplin's most famous and beautiful concert posters. ... University of Michigan in Ann Arbor. The According to Hawley, "It is hard to ...
(Date:11/26/2015)... , ... November 26, 2015 , ... ... Express Travel Representative. As a franchise owner, Somu now offers travelers, value and ... destination wedding packages, private cruise sales, as well as, cabin upgrades and special ...
(Date:11/26/2015)... ... November 26, 2015 , ... Pixel Film ... trailer titles with ProTrailer: Vintage. This newly styled ProTrailer pack comes with 30 ... with any font, giving users limitless opportunities to stylize and create designs quickly ...
(Date:11/25/2015)... ... 25, 2015 , ... The holiday season is jam-packed with ... palates of attendees is of the utmost importance. Whether you are cooking at ... these recipes a try this holiday season. , Turkey Croquettes , ...
Breaking Medicine News(10 mins):