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Consumer Marketing Research Innovation: Assessing New Tools for Understanding and Communicating with Consumers
Date:9/27/2013

CHAPEL HILL, N.C., Sept. 27, 2013 /PRNewswire/ -- New technologies are transforming how consumers educate themselves and make critical purchasing decisions. Correspondingly, across industry sectors the consumer marketing playbook and market research analysis approaches are evolving to better identify winning tools and techniques.

To help the pharmaceutical industry better engage and understand consumers, research and consulting leader Best Practices, LLC conducted a comprehensive research study that probes current and evolving innovative approaches for consumer marketing research and marketing communications across different industry sectors.

The study addresses many critical consumer marketing issues, including new media for interacting with consumers, new qualitative techniques for insight mining and new quantitative techniques for research data analysis. The new report, Consumer Marketing Research Innovation: Assessing New Tools, Technologies, and Approaches to Understand and Communicate with Consumers, presents data on three segments: pharmaceutical companies, non-pharmaceutical companies and the total benchmark class.

The report includes quantitative and qualitative data around the innovative tools and techniques market research leaders are using for forecasting, positioning, segmentation, brand research, concept testing and patient flow mapping. It also reviews which quantitative and qualitative research approaches market research leaders are currently utilizing most and why.

One of the many findings from the study: Online qualitative research is an emerging tool that removes the geographical and scheduling barriers associated with focus groups. The tool's rapid technological advances have made it much easier to quickly captu
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SOURCE Best Practices, LLC
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