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Comprehensive Care Corporation Deploys Pharmacy Specialist Sales Force
Date:6/10/2013

TAMPA, Fla., June 10, 2013 /PRNewswire/ -- Comprehensive Care Corporation (OTC BB: CHCR), ("CompCare" or the "Company"), a leading behavioral health, substance abuse and pharmacy management provider for employers, Taft-Hartley health and welfare funds, managed care companies, third party administrators, and union–sponsored benefit plans, today announced the launching of a sales and business development team under the guidance and leadership of Lt. Col. Ramon Martinez (USAF, Ret.), President of CompCare Pharmacy Solutions, Inc.  The team will focus on CompCare's goals of becoming the first choice in pharmacy management, wellness and behavioral health for unions and their families, municipalities, health maintenance organizations, self-insured's and private sector groups.

"Simultaneously with the development of our Pharmacy Value Management Program ("PVM Program" or "Program"), we began to assemble the core personnel needed to head up a national sales force to sell our PVM Program.  Our objective was to have in place senior sales and marketing personnel trained on our Program, each with an independent book of business and relationships, prepared and ready to market our Program as soon as it was ready.  I am extremely pleased to announce that not only is the Program ready – so is our sales force," said Lt. Col. Ramon Martinez.

Lt. Col. Martinez continued, "With over 150 years of collective experience in sales and marketing expertise, with a primary focus on pharmacy, our sales force brings to CompCare a level of expertise, competence, skills, and networks that would normally take years to assemble.  We are thrilled at being able to attract these enormously talented leaders who have joined in our efforts to contain the spiraling costs of healthcare so that we might bring high-quality, affordable healthcare to all Americans.  I am confident that this team, with its national reach, will lead the way in making CompCare's PVM Program the finest in the nation.  I am proud to introduce CompCare's new sales force."

John Huddleston
As principal of the Huddleston Group and founder of the National Pharmaceutical Recruiting Alliance, John has been instrumental in recruiting two top-tier sales executives from the pharmaceutical industry.  His efforts thus far have been focused on the East Coast, but he is now looking toward contacts in the southwest and west. During his career, John has been a successful corporate executive in many areas of the pharmaceutical industry (Upjohn/Pharmacia/Pfizer), including sales, sales training, managed health care and medical science liaison leadership, and has placed over 330 individuals in the pharmacy sales sector. 

John Clarke
This highly accomplished account executive brings to CompCare over 35 years of pharmaceutical experience in national account management, contract negotiation and development and pharmacy benefit management (PBM) acumen.  He has worked for Johnson & Johnson and Ortho-McNeil Janssen Pharmaceuticals, and maintains significant contacts throughout the U.S.

Frederick Whitten
Fred Whitten is a registered pharmacist who joined Merck and Co. in 1983.  During his most recent 16 years at Merck, he developed and managed corporate relationships with national and regional managed care organizations, health systems, PBM's, state Medicaid programs, employers and professional organizations.  Fred's recent state focus has been in Virginia, Maryland, Delaware, West Virginia and Pennsylvania.

Greg Teske
Greg has been engaged in CompCare's PVM Program since early March and has been encouraged by the enthusiastic response this Program has been receiving from his contacts.  He brings 20 years of successful sales experience to CompCare's PVM Program, including the national launch of a new vaccination program and the successful turnaround of the sales efforts of a healthcare product company.  Most recently he created an employee benefits division for an insurance group, marketing to large and small employers with a focus on self-funded programs.

Ken Frannson
Ken has been working in the field of employee benefits for over 25 years.  Since 1989, he has been the principal of Creative Solutions Group -- a niche operation in employee benefits consulting and management with a successful track record in developing and implementing employee benefits, balancing the needs of employers and employees.  He brings to CompCare's PVM Program his extensive network, including organized labor and municipal governments from New York to Washington, DC.

Lt. Col. Martinez concluded, "Our team has already commenced their sales and marketing efforts on behalf of CompCare; developed a strong pipeline; and, sales have already been 'inked.'  Our intent is to continue to expand our team within the next few months – in many cases, through associates known to our team from prior experiences.  We believe our PVM Program is a game changer in the industry, and the traction we have thus far received justifies that belief.  The entire team at CompCare is excited as we move forward with this new healthcare paradigm."

About Comprehensive Care Corporation

Established in 1969, CompCare provides behavioral health, substance abuse and pharmacy management services for employers, Taft-Hartley health and welfare Funds, managed care companies, third party administrators, and union–sponsored benefit plans throughout the United States.  Headquartered in Tampa, Florida, CompCare focuses on personalized attention, flexibility, a commitment to high-quality services and innovative approaches that address both the specific needs of clients and changing healthcare industry demands.  For more information, please call 813-288-4808 or visit our website at www.compcare.com

Forward-Looking Statements

Except for statements of historical fact, the matters discussed in this press release are forward looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond CompCare's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, the impact that the sales and business development team will have on the acceptance and adoption of CompCare's service offerings; the amount of revenue to be derived from the two recently signed contracts with unions; the ability of CompCare to maximize its market share with new pharmacy initiatives, the ability of CompCare's new pharmacy cost-savings program to guarantee a 10% or more reduction in pharmacy costs, the ability of CompCare's pharmacy program to promote greater medication adherence without restricting access to needed medications, the ability of CompCare's pharmacy cost-savings program to revolutionize the pharmacy sector of the healthcare industry, CompCare's ability to provide superior patient care while increasing its business and margins as a result of implementing its pharmacy cost-savings program, the ability to obtain a performance bond on satisfactory terms, the ability of CompCare and its staff to execute its business plan, the ability of CompCare to offer and sell any of its products at a profit, changes in local, regional, and national economic and political conditions, the effect of governmental regulation, competitive market conditions, varying trends in member pharmacy utilization, our ability to manage healthcare operating expenses, our ability to achieve expected results from new business, the profitability, if any, from capitated pharmacy contracts or other products, increases or variations in cost of care, seasonality, CompCare's ability to obtain additional financing, and additional risk factors as discussed in the reports filed by the company with the Securities and Exchange Commission, which are available on its website at www.sec.gov. Any forward- looking statement in this release speaks only as of the date on which it is made. CompCare assumes no obligation to update or revise any forward-looking statements.

Investor Contacts:
Paul Knopick
E & E Communications
pknopick@eandecommunications.com
940.262.3584


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SOURCE Comprehensive Care Corporation
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