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Competitive Activity In The Electrophysiology Mapping And Ablation Device Market Will Be Fueled By The Growing Focus On Atrial Fibrillation Treatment
Date:8/26/2013

TORONTO, Aug. 26, 2013 /PRNewswire/ -- According to Millennium Research Group (MRG), the global authority on medical technology market intelligence, the continued focus on performing electrophysiology (EP) procedures to treat atrial fibrillation (AF) will drive robust adoption of premium-priced devices that are designed exclusively for this indication. In particular, the force-sensing and alternative energy ablation catheter segments will undergo the most pronounced expansion in Europe through 2021. Companies in the EP market are recognizing the revenue potential for the AF indication, resulting in considerable competitive activity in this space.

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"Having a strong portfolio of products for treating AF has become increasingly important for competitors in the EP device market," said MRG Manager Julie McLaughlin. "This has not only led to a number of technological innovations, product launches, and partnerships between companies, but has also sparked acquisition activity in this space."

A recent example is St. Jude Medical's acquisition of Switzerland-based Endosense, which sells the TactiCath, a force-sensing irrigated-tip catheter that is well-supported by clinical data and has been well-received by European physicians. The TactiCath is also designed for use alongside the EP mapping systems of large companies like GE Healthcare and Siemens Healthcare. Overall, St. Jude Medical's purchase of Endosense and this product will likely strengthen its position in the fast-growing AF treatment market.

Ultimately, the trend toward the use of more expensive advanced tools for AF treatment will help mitigate the effects of budgetary pressures in Europe that will contribute to price erosio
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SOURCE Millennium Research Group
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