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Community Pharmacy Goes Digital
Date:5/29/2013

ALEXANDRIA, Va., May 29, 2013 /PRNewswire-USNewswire/ -- The National Community Pharmacists Association (NCPA) and RxWiki, Inc., the leading pharmacy media network, announced today a new partnership that will offer digital solutions to over 23,000 community pharmacies across the country. Through this strategic partnership, NCPA will incorporate RxWiki's Digital Pharmacist™ offering as a new, cost-free benefit for its members. The Digital Pharmacist suite includes website, social media, and mobile solutions for pharmacists to deliver medication information to patients.

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"With pharmacists becoming more involved in the delivery and management of patient care, there is a valuable opportunity for greater collaboration with patients to improve overall health outcomes," said NCPA President Donnie Calhoun , RPh, a pharmacy owner in Anniston, Ala.

"The strategic goal of this partnership is to empower community pharmacists with world-class medication information and digital solutions to better engage patients within the pharmacy and from any digital device," said Donald W. Hackett , CEO and Publisher of RxWiki.

RxWiki's digital solutions enable community pharmacists on any scale to connect and engage with patients on Facebook, Twitter, and Google+. Additionally, patients will be able to leave the pharmacy with a mobile app customized for their needs.

"RxWiki's Digital Pharmacist program has delivered measurable results for my pharmacy," said Mark Newberry , PharmD, owner of Tarrytown Pharmacy in Austin, who tested the program earlier this year. "Within the first
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SOURCE National Community Pharmacists Association
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