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Commercial Insight: Antihormonal Cancer Therapies - Leading Brands Strive to Minimize Generic Sales Erosion
Date:11/8/2010

19 77

Arimidex set to lose 54% of its current sales value to generic competitors 77

Lupron (leuprolide; Takeda/Abbott) 81

Drug profile 81

Product positioning 81

SWOT analysis 83

Brand forecast to 2019 83

Lupron will be the top selling antihormonal therapy in 2019, with sales in excess of $1 billion 83

Casodex (bicalutamide; AstraZeneca) 85

Drug profile 86

Product positioning 86

SWOT analysis 87

Brand forecast to 2019 88

Patent expiries set to hamper sales of this class-leading brand 88

KEY DEVELOPERS 90

Strategic overview 90

Trends in corporate strategy 91

Strategic lifecycle management is essential in the antihormonals market 91

Commercialization partnerships are common for smaller players 91

AstraZeneca 91

Corporate strategy 91

Oncology antihormonals portfolio assessment 92

Takeda 93

Corporate strategy 93

Oncology antihormonals portfolio assessment 93

Portfolio assessment of other leading companies 94

BIBLIOGRAPHY 96

Journal papers 96

Websites 96

Datamonitor reports 101

Other 102

APPENDIX A - MARKET ASSUMPTIONS 103

Forecasting assumptions 103

New product launches 103

Patent expiries 103

Data definitions, limitations and assumptions 104

Standard units 104

Country group definitions 104

Rest of the World 104

The 'all other EU countries' group 104

The 'Other non-EU countries' group 104

Forecast methodology 105

Derivation of sales forecasts and pricing trends 105

Exchange rates 105

Report methodology 106

APPENDIX B 107

About Datamonitor 107

About Datamonitor Healthcare 107

About the Oncology analysis team 108

Disclaimer 110

List of Tables Table 1: Definition of the cancer market, 2010 6

Table 2: Sales and growth of
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