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Commercial Insight: Antihormonal Cancer Therapies - Leading Brands Strive to Minimize Generic Sales Erosion
Date:11/8/2010

impact of generic erosion, losing around 25% of its value over the forecast period 12

The aromatase inhibitors will continue to be the leading drug class in 2019 13

The current leading antihormonal brands will suffer generic sales erosion but will maintain a high level of sales 14

The antihormonal therapies market will shrink from $7.0 billion in 2009 to $6.5 billion in 2019 across the seven major pharmaceutical markets 15

Opportunities and threats 17

Opportunity 1: aging population will result in increasing cancer incidence 17

Opportunity 2: oncology therapy sales continue to experience strong growth 18

Opportunity 3: high levels of unmet need 19

Threat 1: Pharma's transition towards specialist secondary care indications may further competition in the oncology market 20

Threat 2: the cost of drug development continues to rise 20

Threat 3: ongoing cost-containment measures 20

US 21

Current and future market assessment 21

The US antihormonals market will suffer the greatest impact of generic sales erosion 21

Opportunities and threats 25

Opportunity 1: the US's large population and high healthcare expenditure will continue to offer commercial opportunities for drug developers 25

Opportunity 2: healthcare reform will boost the number of insured in the US 25

Opportunity 3: closure of the Medicare Part D coverage gap is good news for branded Pharma 26

Threat 1: growing regulatory pressures increase costs and decrease market penetration for Pharma 26

Threat 2: patent expiries and the resulting generic competition will erode branded sales revenues 27

Threat 3: the US health reform law will intensify cost-containment pressures 27

Japan 28

Current and future market assessment 28

The antihormonals market in Japan is forecast to grow over the forecast period 28

Opportunities and threats 32

Opportunity 1:
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SOURCE Reportlinker
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