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Commercial Insight: Antihormonal Cancer Therapies - Leading Brands Strive to Minimize Generic Sales Erosion
Date:11/8/2010

bbott) and Casodex (bicalutamide; AstraZeneca). Despite losing around 54% of its current sales value to generic competitors, Arimidex will retain its market leading position.

In a mature market, the importance of product lifecycle management is high. AstraZeneca was the key player in the market in 2009, with an antihormonals portfolio valued at over $3.2 billion. With successful lifecycle management and a considerable investment in marketing activities, AstraZeneca has built a strong brand presence for its products.

Reasons to Purchase*Quantify the performance of each of the marketed antihormonal therapy cancer brands in the seven major markets over the period 2009 to 2019

*Acquire a detailed account of antihormonal therapy cancer brand dynamics and the events that drive and limit their market growth

*Benchmark antihormonal therapy cancer brands against their generics and rest of class and align their 7MM performance with a rest of world snapshot

OVERVIEW 1

Catalyst 1

Summary 1

About Datamonitor healthcare 2

About the Oncology pharmaceutical analysis team 2

EXECUTIVE SUMMARY 3

Strategic scoping and focus 3

Datamonitor insight into the antihormonal cancer therapies market 3

Related reports 4

Upcoming related reports 4

Table of Contents 5

MARKET DEFINITION 6

Definition of the cancer market 6

Antihormonal therapies by ATC class 6

L2A3 - Luteinizing hormone-releasing hormone agonists 6

L2B1 - Anti-estrogens 7

L2B2 - Anti-androgens 7

L2B3 - Aromatase inhibitors 7

L2B9 - Other hormone antagonists 7

MARKET OVERVIEW 9

Seven major markets 10

Current and future market overview 10

The antihormonals market will shrink marginally in the forecast period 10

Patent expiries of leading antihormonal brands are set to occur within the next 5 years 10

The US will suffer the greatest
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SOURCE Reportlinker
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