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Combining a Great Product With a Winning Sales Strategy is a Formula for Success in Today's Market
Date:1/25/2012

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The methodology starts with research into your current customer base to identify the measurable value that you provide and the customers that benefit most.  They become the model of your perfect customer, or "zebra".  The idea is that, once properly identified, that customer stands out within the marketplace the same way a zebra stands out within its environment.  Sales, development and marketing efforts are then focused on prospects that most closely resemble your zebra.  The results are compelling.

"ZEBRAselling has helped us focus our sales team, eliminate the waste of capture costs, increase average sales price and reduce the time it takes to close a deal," says Calderwood.  "Now we're not just comparing a feature checklist, we're solving a business problem and showing the prospect the return that can be achieved when our solution is implemented."

This approach stands out in today's competitive business market where proving the financial advantage that you offer may be the difference between a sale and a lost opportunity.

About ZEBRAselling
ZEBRAselling is the sales methodology developed by Jeff Koser, founder and CEO of Selling to Zebras, Inc.  Selling to Zebras, Inc. is a global leader in sales process improvement.  Selling to Zebras teaches sales professionals how to close 90% of the business they pursue with greater ease, speed and profitability. The company provides process efficiency tools, sales software and management support to help companies achieve considerable sales improvement.  Selling to Zebras, Inc. has helped countless companies achieve their sales goals. Jeff and Chad Koser describe the ZEBRAselling process in their award-winning book, Selling to Zebras.

About Vivisimo
Vivisimo provides enterprises with information optimization solutions that help maximize the business value of information.  Vivisimo's innovative solutions
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SOURCE Selling to Zebras
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