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Cognizant Recognized as a Leader in Pharmaceutical Social Media Analytics in IDC MarketScape
Date:9/13/2012

TEANECK, N.J., Sept. 13, 2012 /PRNewswire/ -- Cognizant (NASDAQ: CTSH) today announced that it has been positioned as a Leader in the IDC Health Insights "IDC MarketScape: Worldwide Pharmaceuticals Social Media Analytics 2012 Vendor Assessment" (document number HI236520, dated August 2012).

The IDC MarketScape report evaluated the social media analytics offerings capabilities of leading social media analytics software and services providers to the pharmaceutical industry. The evaluation was based on a comprehensive framework, and assessed services providers across key characteristics, including functionality or capability, delivery model, cost management strategy, portfolio strategy, customer base, referencability, pricing model, sales/distribution strategy, customer service strategy, marketing strategy, growth strategy, financial and funding model, employee strategy, and innovation/R&D pace and productivity.

"Cognizant is highly focused on the pharmaceutical industry and is considered by its customers to have very high pharmaceutical industry expertise," the report stated.

Eric Newmark, Program Director of IDC Health Insights' Life Science Business Systems service, said, "Many pharmaceutical companies are ramping up their investment in social media analytics as a large majority of consumers now go online to research their medical condition and treatment alternatives. The information they find, combined with their physicians' opinion, is often the largest influencing factor on the prescription or treatment sought. Hence companies should understand what consumers are finding online and closely monitor its effect on their brand."

He added, "Pharmaceutical companies are seeking new ways to measure brand perception, keep tabs on end-consumer sentiment around products and therapeutic categories, and gain insight int
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SOURCE Cognizant
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