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Coalition for a Competitive Pharmaceutical Market Runs Ads Stating Congress Is Giving 'Greatest Holiday Gift of All to Brand Pharmaceutical Companies'
Date:12/17/2009

Urges the President to Tell Congress to Fix the Bill

WASHINGTON, Dec. 17 /PRNewswire-USNewswire/ -- Beginning Thursday, December 17th, the Coalition for a Competitive Pharmaceutical Market (CCPM) will launch a print and electronic ad campaign inside-the-Beltway and in select states charging that, during this holiday season, Congress is giving the "greatest holiday gift of all to brand pharmaceutical companies" by putting brand company profits before patients. The ads urge the President to tell Congress to fix the health care bills that currently restrict access to safe, effective and affordable generic and biogeneric medicines.

"We all want to see health care reform, but real reform means increased access to affordable medicines and reductions in cost. With generic medicines saving the health care system one billion dollars every three days, Congress should be increasing, not decreasing, access to affordable generic and biogeneric medicines," said Katie Huffard, executive director of the Coalition for a Competitive Pharmaceutical Market. "President Obama has expressed strong support for generic medicines and has favored a seven-year market exclusivity provision for biogenerics. We urge the President to tell Congress that to reduce health care costs while increasing access to quality care, lawmakers must fix health care reform legislation."

The following are texts of the TV, radio, print and banner ads from CCPM:

http://myhomefront.tv/clients/ccpm/advertisements.html

CCPM is an organization of large national employers, health plans, pharmacy benefit managers, chain pharmacies, generic drug manufacturers, biopharmaceutical manufacturers and o
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SOURCE Coalition for a Competitive Pharmaceutical Market
Copyright©2009 PR Newswire.
All rights reserved

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