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CherryPharm First All-Natural Food to Improve Sleep
Date:6/9/2008

University of Rochester Medical Center study reports this juice has

beneficial effects on older adults with insomnia

NEW YORK, June 9 /PRNewswire/ -- CherryPharm -- a proprietary all-natural tart cherry juice blend based on the proven health benefits of cherries -- has been shown to improve aspects of sleep, according to a study by the University of Rochester Medical Center. This double-blind placebo controlled clinical trial tested the effectiveness of CherryPharm in older adults with insomnia. Results showed that for the first time a food had positive effects on measures of sleep with no harmful side effects. Tart cherries contain a variety of powerful antioxidants including sleep regulating melatonin and other naturally occurring phyto-nutrients. CherryPharm, Inc. has worked with Cornell University to develop a unique juice extraction and pouring technique designed to retain the healthy compounds found in whole tart cherries.

During the study, conducted by the Sleep & Neurophysiology Research Laboratory at the University of Rochester Medical Center, Rochester, NY, subjects were given a bottle of CherryPharm or placebo in the morning and another in the evening and were asked to track their sleep patterns in a diary. Compared to placebo, CherryPharm decreased the time it took to fall asleep (Sleep Latency) and decreased the time spent awake after falling asleep (Wake After Sleep Onset). With probability or "P" values of .047 and .011 respectively, these results are statistically significant. Modest trends, although not statistically significant, were also shown in favor of CherryPharm versus placebo with Sleep Efficiency and Total Sleep Time.

"This clinical trial suggests that CherryPharm, a natural juice, improves sleep in individuals with insomnia. Given the side effects of some prescription medications, it is encouraging to have a natural product as an alternative," states Dr. Wilfred Pigeon of the University of Rochester Medical Center and principal investigator on the study.

"CherryPharm has 50 whole tart cherries in every bottle and we're excited that our trials keep showing such positive results," adds CherryPharm President & Founder, John Davey. "Our all-natural juice is helping people lead healthier lifestyles."

Studies show that nutrients are best acquired through the consumption of whole foods. For individuals concerned about their sleep, all-natural CherryPharm made from whole tart cherries is now a safe, effective option with no harmful side effects. Previous studies on CherryPharm have shown that the juice lessens pain and speeds recovery from exercise and is higher in antioxidant ORAC units than the other leading brands of antioxidant juices, waters, and teas.

About CherryPharm, Inc.

CherryPharm, Inc. is a science-based company committed to pursuing and leveraging academic research on the natural health benefits of tart cherries into great tasting and clinically proven juices. The company's initial product, CherryPharm NATURAL HEALTH, is a proprietary all-natural cherry juice blend that is available for purchase in select stores and also online in 24-bottle cases for $48 or in 8-bottle packs for $20. Please visit http://www.cherrypharm.com for more information.


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SOURCE CherryPharm, Inc.
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