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Cherokee Inspired Comfort Award Calls for Healthcare Professional Nominations

LOS ANGELES, March 1, 2011 /PRNewswire/ -- Cherokee Uniforms, a leading provider of medical scrubs, is now accepting nominations through May 31, 2011 for its annual Inspired Comfort Award. The award provides the nation an opportunity to recognize healthcare professionals for going above and beyond their call of duty to make a difference for their patients and the communities they serve. Since its inception in 2003, more than 9,000 healthcare professionals have been nominated for the award. To date, 80 recipients have been honored with this award for the outstanding impact they've made on their communities and the people in them.

"The Inspired Comfort Award honors those who take extraordinary measures to make the world a better place," said Michael Singer, Chief Executive Officer of Cherokee Uniforms. "Healthcare workers often are unsung heroes who perform incredible feats of courage and sacrifice, providing life-changing service to their patients and communities. This award offers their colleagues, friends, family members and patients the chance to publicly and meaningfully voice appreciation and admiration."

A panel of nurse leaders, Cherokee professionals and former award recipients will choose winners who best meet the program's criteria of exceptional service, sacrifice and innovation. The grand prize winner in each category will receive an all-expense-paid Caribbean cruise for two. Additional winners in each category will receive all-expense-paid trips to a 2012 U.S. medical conference of each winner's choice and an annual membership to their preferred clinical association. Additionally, those who nominate the grand prize winner in each category will receive a $1000 Cherokee medical wardrobe.

Deserving healthcare professionals can be nominated at or via nomination forms available at Cherokee Uniforms retailers nationwide. Candidates may be nominated in two of the following categories but can only win in one: Registered Nurses (RNs); Advanced Practice Nurses (APNs); Licensed Practical Nurses/Licensed Vocational Nurses (LPNs/LVNs); Students enrolled in nursing school; and other Non-Physician Healthcare Professionals. Any institution named on more than 200 eligible nominations will be awarded a $1,000 unrestricted grant.

All winners will receive a wardrobe featuring the best of Cherokee Uniforms and Cherokee Footwear worth more than $1,000, a Cherokee Inspired Comfort Award, a 14K gold-plated commemorative pin, a year's subscription to Scrubs – the nation's first lifestyle magazine for nurses – and a $500 donation in their name to the DAISY (Diseases Attacking the Immune System) Foundation.

Nominations must contain an accurate description (100 words or more) of the candidate's exceptional performance which must have taken place at least in part in 2010. For every healthcare professional nominated through May 31, 2011, Cherokee Uniforms will make a donation to Nurses House, a national fund that provides short-term financial assistance to registered nurses facing serious hardship.

Nominations are due by 11:59 p.m. on May 31. Winners will be announced in October 2011. For further information on the award, please visit or follow the award on Twitter- @InspiredComfort. Nominees, nominators and supporters are encouraged to communicate about their participation on Twitter by using the hashtag: #ICAward.

About Cherokee

Cherokee Uniforms, Tooniforms and Cherokee Footwear are leading brands in healthcare apparel, recognized for helping to foster a warmer, friendlier, more comfortable environment for healthcare workers and their patients. The company also honors nurses through the inspirational nurses' film "A Nurse I Am" ( and supports students enrolled in nursing school through the Cherokee Uniforms A Nurse I Am Scholarship. For more information, visit

SOURCE Cherokee Uniforms
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