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Change Healthcare's Clayton Nicholas to Speak on "Game Mechanics and Other Game Changers in Benefits Education" at IHC Forum East

BRENTWOOD, Tenn., May 2, 2013 /PRNewswire/ -- Change Healthcare's Vice President of Marketing and Strategy Clayton Nicholas will present at The Institute for Healthcare Consumerism's IHC Forum East to be held in Atlanta on May 9 and 10. His workshop, titled "Game Mechanics and Other Game Changers in Benefits Education" will explore the ROI of employee engagement in healthcare; how retail best practices can drive healthcare consumerism; and an innovative approach to benefits education using gamification techniques.  Nicholas will also look at specific techniques that have helped one Change Healthcare client transform its employees from passive healthcare users into active healthcare consumers – saving both the employer and employees money.

"Employers are increasingly seeking ways to engage their employees to become more informed and proactive healthcare consumers. To do so successfully, they must approach engagement in a holistic way – from how they educate employees on benefits to engaging them with personalized content in a proactive way," Nicholas said. "At IHC, we will take a look at some new and innovative ways in which this is being done. In particular, we will look at how game mechanics are being used to drive health benefits education and some early client results that show impressive utilization and engagement rates."

To learn more about The Institute for Healthcare Consumerism's IHC Forum East, visit

About Clayton Nicholas
Clayton Nicholas brings nearly two decades of experience as an entrepreneur, Fortune 50 executive and Army Officer to his role with Change Healthcare where he leads product strategy and management, marketing and public relations. Most recently, Nicholas was chief of staff of Walgreens Health and Wellness division. Previously, he founded and sold incentives company Giving Tree, LLC and led strategy, marketing and sales functions at Healthways and IBM. Nicholas holds a bachelor's degree in engineering management from the United States Military Academy at West Point, a master's degree in information systems from the University of Maryland and a master's degree in business administration from Harvard Business School.

About Change Healthcare
Established in 2007, Change Healthcare is on a mission to transform the way Americans purchase and utilize healthcare services by driving sustainable engagement at the individual level. 

With a national client base of health plans and employers covering lives in all 50 states, Change Healthcare is the premier national provider of healthcare cost transparency and consumer engagement solutions that enable consumers to: Better understand and utilize their healthcare benefits; make informed healthcare purchasing decisions based on quality, cost and convenience; and manage higher out-of-pocket responsibility and realize savings. This, in turn, helps plan sponsors: Control their healthcare cost growth trend; successfully migrate to more cost-effective plan types; optimize existing wellness programs and on-site clinics; and improve member/employee satisfaction and retention.

To learn more about Change Healthcare and its flagship cost transparency and consumer engagement solution, Transparency MessengerTM, visit

SOURCE Change Healthcare
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