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Cepheid Announces Executive Vice President Emerging Markets
Date:11/5/2012

SUNNYVALE, Calif., Nov. 5, 2012 /PRNewswire/ -- Cepheid (Nasdaq: CPHD) today announced that Philippe Jacon, currently CEO of the Foundation of Innovative New Diagnostics (FIND), will join Cepheid in January 2013 in the newly created position of Executive Vice President of Emerging Markets. In his new position, Mr. Jacon will be responsible for Cepheid's emerging commercial opportunities in Asia Pacific, India, Eastern Europe, sub-Saharan Africa and Latin America. Additionally, he will be responsible for the High Burden Developing Country (HBDC) program.

"Philippe brings more than two decades of commercial diagnostics and medical experience to the Cepheid team," said John Bishop, Cepheid's Chief Executive Officer. "Combined with his most recent experience in the not-for-profit diagnostics business, Philippe is an excellent addition to lead our Emerging Markets group and I look forward to welcoming him to the team in early January."

Mr. Jacon will be joining Cepheid from FIND where he worked extensively with Cepheid's team on the HBDC program. Previously, he was Director General of the European Diagnostics Manufacturers Association and Worldwide President of Becton Dickinson Diagnostics Systems, where he spent most of his career in a variety of businesses, geographies and executive positions.

"With more than eight hundred systems placed in less than two years, the HBDC program clearly highlights the unique potential of the GeneXpert System to contribute accurate and fast molecular diagnostics in some of the most remote locations in the world," said Philippe Jacon. "If this system can change lives in HBDCs, its potential in more developed, commercial markets is truly significant.  I look forward to driving adoption of the GeneXpert System and the growing menu of Xpert tests in both commercial and HBDC markets."

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