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Cephasonics Inks Distribution Deal With Tritech To Extend Worldwide Sales Reach Into Israel
Date:5/22/2012

SANTA CLARA, Calif. and TEL AVIV, Israel, May 22, 2012 /PRNewswire/ --Cephasonics, Inc., a technology-innovation leader focused on delivering mixed-signal semiconductors, modules and subsystems to the imaging and ultrasound markets, today announced that it has signed a distribution agreement with Tritech Ltd.  Tritech, a leading Israeli stocking representative and distributor, will be a key partner driving the success of Cephasonics' embedded-ultrasound product offering in the highly dynamic, innovative Israeli medical imaging and device markets. Cephasonics will demonstrate its products, including conducting imaging demos of its CSK9130 complete 64-channel beamforming sub-system, in the Tritech booth at the New-Tech Exhibition 2012 held here in Tel Aviv from May 22-23, 2012.

"We are excited to partner with Tritech to make the exceptional performance and flexibility benefits of Cephasonics' ultrasound front-end sub-system and components solutions more readily available to Israeli manufacturers of ultrasound-based equipment," said Danny Kreindler, senior director of marketing at Cephasonics. "Thanks to Tritech, we've engaged with several Israeli companies developing cutting-edge ultrasound based-solutions. Tritech will provide excellent local support to these customers."

Cephasonics released the CSK9130, its second-generation ultrasound beamforming front-end system, late last year. Designed with Cephasonics' award-winning AutoFocus™ technology, the incorporated IC is the industry's only merchant-available receive beamformer chip. The highly configurable, flexible sub-system and IC support a wide range of ultrasonic-based applications. Cephasonics also sells its award-winning 16-channel, 12-bit, 65Msps analog-to-digital converter that offers the industry's highest density and lowest power per channel.

"We've seen tremendous acceptance of Cephasonics' ultrasound technology and solutions at our medical imaging and device account
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SOURCE Cephasonics, Inc.
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