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Carpet One Floor & Home Continues Making Dramatic Strides in Funding Breast Cancer Research and Awareness
Date:3/24/2008

MANCHESTER, N.H., March 24 /PRNewswire/ -- Now in its fourth year, Carpet One Floor & Home once again rolls out the welcome mats for breast cancer research and awareness with the Spring 2008 Carpet One Floor & Home Welcomes Your Support Campaign. Store locations throughout North America continue raising funds through the sale of exclusive, limited edition pink ribbon welcome mats specially designed for Carpet One Floor & Home. Twenty-five percent of U.S. sales go to The Breast Cancer Research Foundation (BCRF), while 25% of sales in Canada go to Canadian Cancer Society (CCS) breast cancer research and support programs.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080324/CLM016 )

The Spring 2008 Carpet One Floor & Home Welcomes Your Support Campaign will reach a cumulative total of over $630,000 in donated funds for breast cancer research and awareness since its inception in 2004.

"To know that Carpet One Floor & Home has raised over half a million dollars through the sale of pink ribbon welcome mats for such an important cause," says Eric Demaree, President of Carpet One Floor & Home, "makes me very proud. Our families, friends, customers, and communities are affected by this cause. It is an honor to join the BCRF and the CCS each fall and spring in their mission to eliminate this disease."

"Carpet One Floor & Home's ongoing support of BCRF has been inspiring," says Myra Biblowit, BCRF President. "They are dedicated to this cause, and maintaining partnerships with strong, socially responsible organizations like theirs allows us to continue our fight to raise funds for breast cancer research and awareness in hopes of eradicating this disease within our lifetime."

"Carpet One Floor & Home is doing a great job of demonstrating what it means to be a responsible company," says Dr. Barbara Whylie, CEO, Canadian Cancer Society. "Ongoing support keeps our momentum and efforts moving forward so we can continue to educate women about breast cancer, and with this momentum, we will continue the search for a cure."

Extremely durable, stain-and water-resistant, and machine-washable, Carpet One Floor & Home's 2008 spring-and-summer-themed mats make perfect gifts.

The welcome mats are available from April through June at Carpet One Floor & Home stores for approximately $21.99 USD each. Twenty-five percent of the sale of each welcome mat will go to The Breast Cancer Research Foundation in the U.S. and the Canadian Cancer Society in Canada.

About Carpet One Floor & Home

Carpet One Floor & Home (http://www.CarpetOne.com) is North America's leading floor covering retailer, with more than 1,000 independently owned and operated locations in the United States, Canada, Australia, and New Zealand. Carpet One Floor & Home stores are known for a broad selection of carpet, wood, laminate, ceramic, vinyl, and area rugs, including exclusive brands like Liz Claiborne Home, Good Housekeeping, and Lees.

The Breast Cancer Research Foundation

The Breast Cancer Research Foundation(R) was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and genetic research. The Foundation supports scientists at top universities and academic medical centers worldwide, conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime.

A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. In October 2007, over $32 million was awarded to more than 150 researchers across the U.S. and in Canada, Latin America, the Middle East, and throughout Europe. Money magazine named BCRF one of America's eight top charities. And for the sixth consecutive year, BCRF received Charity Navigator's highest rating: four stars. For more information, visit http://www.bcrfcure.org or call 1.866.FIND.A.CURE.

About the Canadian Cancer Society

The Canadian Cancer Society is a national community-based organization of volunteers whose mission is to eradicate cancer and improve the quality of life for people living with cancer. If you want to find out more about cancer, visit our website http://www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1-888-939-3333


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SOURCE Carpet One Floor & Home
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