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Carmen Marc Valvo, Designer and Cancer Survivor, Teams Up With Dulcolax® and the Colon Cancer Alliance to Make it Fashionable for Americans to Get Screened
Date:3/1/2011

RIDGEFIELD, Conn., March 1, 2011 /PRNewswire/ -- To kick off national Colon Cancer Awareness Month, the makers of Dulcolax® products and the Colon Cancer Alliance (CCA) have teamed up with American fashion designer, Carmen Marc Valvo, to fight the fears of the colonoscopy. Colon cancer is 90 percent curable when diagnosed early so why do so many Americans avoid getting a colonoscopy—the colon cancer screening test that could save their lives?

Men and women are recommended to begin screening at age 50, or even earlier if there is a family history of colon cancer. Despite these guidelines, alarming results from a new survey show that more than a quarter of respondents 50 years and older (27%) have not been screened, and the reason most often cited is that they do not have a family history of colon cancer. Moreover, of those aged 50 and older who have yet to be screened, 60 percent would be more concerned about the preparation than the actual procedure.

Fortunate to receive an early diagnosis after being screened for the disease, it has been eight years since Valvo has beaten colon cancer. "I certainly understand why people are hesitant to be examined, but the fact is, it's not nearly as uncomfortable as you might imagine, and any discomfort from the screening is surely outweighed by the benefits of preventing cancer from developing or catching it in its early stages," says Valvo.

In 2003, Valvo knew something was not right and insisted to his doctors that he be screened. Doctors found a growth in his colon, but Valvo was able to have it removed and survived the disease. He has since committed himself to advocating for screening and supporting colon cancer research.

"A colonoscopy is now considered a routine test that has saved countless lives over the years," said Michael Kreines, MD, FACG, FAGA, FACP, Ohio Gastroenterology and Liver Institute, member of the Colon Cancer Alliance Medical Scientific Advisory Bo
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SOURCE Boehringer Ingelheim Pharmaceuticals, Inc.
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